Twitter illustration.
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SIPANY / SIPA
Twitter had 192 million daily so-called "monetizable" users in the fourth quarter of 2020, during the period of the presidential election in the United States.
The figure represents a 26% jump in one year.
This count was made before the social network banned Donald Trump in January for repeated incitement to violence, and purged itself of many extremist accounts that supported the former president of the United States.
Among them, 70,000 accounts affiliated with the QAnon conspiracy movement.
Thus, "we could see a slowdown in the growth of the number of users in the current quarter due to account withdrawals and defections of those who oppose evictions," commented Nazmul Islam, analyst at eMarketer.
“But advertising revenues should remain high (…) thanks to Twitter's investments in its infrastructure”.
Hires and investments
The tweets network exceeded market expectations with nearly $ 1.3 billion in revenue generated from October to December 2020 (compared to $ 1 billion over the same period in 2019).
It resulted in 222 million dollars in net profit (+ 87%) and 252 million in operating profit, a record.
But its expenses are also climbing.
They grew by 21% in the fourth quarter, and should swell by 25% over the year 2021 "given the decisions in terms of hiring and investments in recent years," said a statement from the group.
The San Francisco-based social network, which has offered its employees to work from home indefinitely, plans to increase its workforce by 20% in 2021, with engineers, design specialists, and other strategic areas. .
He must also finish the construction of a data center whose servers will better guarantee the stability of the service.
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