Honor, the smartphone brand that was sold by Huawei under pressure from US sanctions, now also wants to make smartphones for the middle and high end of the market, says director George Zhao.

Under Huawei, it mainly made budget smartphones.

Honor has been sold to a consortium of thirty parties, in which Huawei has no business interests.

That way, the company hoped that Honor would not be subject to US sanctions.

Huawei has had a tough time under the rule of Donald Trump, who is no longer president of the United States since Wednesday.

Washington accused Huawei of being a pawn of the Chinese government that could spy on the West.

The sanctions prevented Huawei from doing business with Google, resulting in the lack of Play Store on recent branded phones.

It was also made difficult for the Chinese smartphone manufacturer to make agreements with American chip manufacturers.

Huawei was therefore dependent on its own chip production.

By separating Honor from Huawei, the company hoped to get out of it.

That seems to work: Honor has made agreements with, among others, the large American chip manufacturers Intel and Qualcomm.

The company also does business with AMD, MediaTek, Micron Technology, Microsoft, Samsung, SK Hynix and Sony.

Honor presents first phone since split-off

Huawei founder Ren Zhengfei said in November that he hoped Honor surpasses Huawei.

Honor released its first phone since split-off in China on Friday: the Honor V40.

It is unclear whether the smartphone will also be marketed outside of China.

If that happens, it should also show whether the Google Play Store can be found on the device.

The V series is released in the West under the name View.