CES 2021 lights up the televisions of tomorrow!
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20 minutes
The CES Las Vegas Consumer Electronics Show is being held virtually due to the health crisis.
From January 11 to 14, the major television manufacturers are putting forward their novelties for 2021.
It is for them a capital year for sales with Euro football and the Tokyo Olympic Games looming.
Consumer electronics are deprived of high mass this year.
Exit the 4,500 booths of the Consumer Electronics Show (CES) in Las Vegas, there are only 1,800 exhibitors and the meetings are held remotely with presentations most often pre-recorded.
What to glean all the same (but without being able to confront the products) information on the new electronic toys of the year 2021.
Among them, televisions remain undisputed stars in anticipation of Euro 2021 (from June 11 to July 11) and the Tokyo Olympic Games (from July 23 to August 8).
So many dreamed-up opportunities for brands to sell us their new screens ...
Samsung thinks big ... and very, very expensive
Do you remember the days of the first Pioneer plasma televisions sold for 100,000 francs?
Here is the time of the Micro LED televisions from Samsung at 100,000 euros!
Launched in March 2021 in 99 '' / 251 cm and 110 '' / 280 cm, these new giant screens incorporate diodes much smaller than LEDs.
There are 24 million on the 110-inch model promised by Samsung.
24 million microLEDs line the panel of the 110-inch television set launched by Samsung.
- SAMSUNG
Micro LED technology (which already equips the manufacturer's modular television The Wall) wants to be closer to OLED: each diode emits its own light, thus dispensing the screen of the television from any backlighting system.
It can boast of offering intense brightness (2,000 nits, compared to 1,000 cd / m2 at most on an LED television), but also of offering a lifespan twice as long: up to 100,000 hours.
Bonus: by providing 99.99% coverage of the screen surface, this technology makes it possible to produce televisions with virtually no bezels.
Micro LED televisions would also be foldable in half, in the direction of the height, to facilitate their transport and their installation!
To be continued, for a democratization hoped for within the next ten years.
Sony turns on Google TV and VOD in Blu-ray quality
The Japanese brand will be the first to take advantage of Google TV in 2021 on two new ranges of screens, the A80J and X90J.
This new version of Android TV with which we have already been able to flirt thanks to the latest Chromecast from the Mountain View firm is quite ambitious.
It makes it possible to further personalize the TV home screen with the emphasis on content corresponding to the user's taste on all the platforms to which he is a subscriber.
Sony equips its new television sets with a processor that focuses on images like the human eye.
- SONY
But like its competitors, it is also on the image quality that Sony fights.
The brand's new XR Cognitive processor wants to make a difference on all of the new Sony screens divided into five ranges (LED X90J, X95J and Z9J, and OLED A80J and A90J).
This chip would behave with the displayed images like the human eye does: by automatically focusing on a particular area.
Difficult, without having confronted your retina with technology, to assess what it is worth.
But one can wonder about the fidelity of the display with the original image ...
The Sony A80J and X90J OLED TVs will be the first to integrate the new Google TV platform.
- SONY
Finally, Sony will announce this year the launch of Bravia Core, a free SVOD / VOD platform with content from its catalog broadcast in Blu-Ray HD quality.
Without optical fiber at home, we will go our way ...
Panasonic puts machine learning in the screen of its JZ2000
The Japanese manufacturer is upgrading its OLED TV range with the JZ2000.
The successor to the HZ2000, which had aroused admiration in 2020, will be launched in the spring in two sizes: 55 '' / 140 cm and 65 '' / 165 cm (probably around 3,500 euros and 4,500 euros).
It will be equipped with two HDMI 2.1 compatible inputs.
The JZ2000 embeds the manufacturer's new HCX Pro AI processor.
The new Panasonic processor uses machine learning to optimize the picture quality of televisions.
- PANASONIC
Thanks to
Machine Learning
, this chip scrupulously analyzes each part of the image to improve certain areas in real time.
The process here consists in comparing the images broadcast with those of a bank of a million reference videos.
Thus, the displayed images are optimized.
One can imagine the processing power of the processor ...
Panasonic's JZ2000 TV available in the spring.
- PANASONIC
In order to go even further, the new Dolby Vision HQ technology is called upon: it improves all Dolby Vision HDR content according to the ambient light conditions.
Finally, priority to sound at Panasonic which equips its television set (also Dolby Atmos) with a 360 ° audio system thanks to additional side speakers.
These are in addition to those placed in the base of the device.
To remain discreet on game nights, a dual Bluetooth connection allows you to connect two wireless headphones.
LG makes the OLED brighter
Ardent defender of OLED technology (and supplier of panels for its competitors through its subsidiary LG Dispay), the South Korean manufacturer is innovating with its G1 series.
Composed of three televisions (in 65 '' / 165 cm; 77 '' / 196 cm and 83 '' / 210 cm), it incorporates the new Evo panel from LG.
Evo (like “Evolution”) is here synonymous with a stronger luminosity.
It remedies a certain shortcoming in OLED televisions which, if they offer infinite contrasts, tend to have a somewhat dark aspect in their images.
LG wants to boost the brightness of its OLED televisions with its new OLED Evo panels.
- LG
As with some rivals, LG is leveraging artificial intelligence and
deep learning
to
upscale
(scale) low-definition images to 4K images.
Finally, LG is taking advantage of CES 2021 to present the new Web OS 6.0 platform for its televisions.
This interface now dispenses with its menu bar at the bottom of the screen to make way for a system of customizable “tiles” with the platforms to which we are subscribed, but also recommendations.
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CES 2021
Connected TV
Coronavirus
Las vegas
Innovation
20 minutes video
High Tech