Illustration of a couple holding hands.

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  • Each year, the first Sunday of the year panics the audience counters of dating sites.

  • That day, singles registered on the platforms would be much more active, and their number would even double according to some apps.

  • Good resolution of the year, social pressure or even the weather, several reasons explain this sudden craze to find a soul mate at the start of the new year.

They are already in the starting blocks… As every year, singles from all over France are preparing for the traditional “Sunday of love”.

The first Sunday in January, known as 

Dating Sunday or

Love Sunday

, is the peak day for dating apps and therefore “the” best day to try to find a soul mate.

That day, that is to say this Sunday, January 3, the number of registered singles would double according to certain dating applications, and those already present on the platforms would be much more active.

A peak in attendance "between 9 p.m. and 10 p.m."

According to figures provided by Meetic, the French are indeed more likely than usual to seek love on the first Sunday of the year, with a peak in attendance "between 9 pm and 10 pm".

Last year, on Sunday January 5, 2020, registrations would have jumped 57%, says the platform.

Users would also have consulted more profiles than usual, and would be much more talkative since they would exchange more than 60% more messages on that day, much more than on Valentine's Day for example.

Other dating applications, such as Tinder in particular, also make the same observation.

This day would mark the beginning of a period of "six weeks of record hearings" between Sunday January 3 and February 13 (eve of Valentine's Day), called "the

swipe

season 

 ", explains Tinder.

The most popular app even published a list of

tips

this year

for its members to make the most of the

Golden Hour

which will take place this Sunday evening from 9 p.m. to 10 p.m.

Why such a craze that day?

There are several reasons for this sudden craze for finding a soul mate at the start of the new year.

For many singles, it is first a question of checking the first box "of the good resolutions of the year".

This is the case of Magali, who after a difficult year - between confinement and restrictions of all kinds - decided to take her life back in hand.

“Some decide to take up sport, others want to achieve important professional projects.

My goal at the start of the year is just to find myself a companion, ”explains the young woman, very active on social networks, and who often admits to consulting dating sites at this time of the year.

The peak in attendance recorded during

Love Sunday

could also be explained by a phenomenon of social pressure.

Christmas spent with the family - and the injunctions to be a couple ["Why are you still single at your age?

"Or" When do you introduce someone to us "] - would not be foreign to this desire to find a partner at that time.

"After the Christmas dinner with aunt Nicole who reminded us for the umpteenth time of our celibacy, we are determined to change that", explained last year Clémentine Lalande, CEO of Once, a dating app specializing in

slow dating

.

But this influx on the first Sunday in January - and in general the strong activity between Christmas and Valentine's Day - could be explained mainly by an effect of seasonality, argue most dating sites and applications.

As it is cold, people leave their homes less, meet fewer people and are therefore more willing to

swipe

on their smartphone.

It remains to be seen whether the health crisis and past (and future) confinements will not further shake up the habits of single people this year ...

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