Tinder illustration.
-
ISOPIX / SIPA
Between physical distancing and confinement, Tinder users have not dropped the
dates
this year
.
Since the end of February, "the messages and the use of the
swipe
are on the rise with double-digit growth," explains the dating application.
Toilet paper,
Koh Lanta
, Animal Crossing, Black Lives Matter ... "20 Minutes" takes stock of the main trends that have marked the year 2020 on Tinder.
How did we dredge in the Covid era in 2020?
Between physical distancing and confinement, Tinder users - mostly aged 18 to 25 - have not dropped the
dates
this year
.
On the contrary, many of them have been creative in meeting new people and trying to build relationships.
Since the end of February, "messages and
swipe usage
on Tinder have been on the rise with double-digit growth," the dating site reported to 6.6 million paying subscribers.
“Generation Z protested, celebrated, sympathized, laughed, but above all, they continued to meet new people.
More than ever, bios on Tinder have allowed members to express their feelings and to assert their point of view, ”explains the application, which has just published its traditional
Year in Swipe report.
Toilet paper,
Koh Lanta
, Animal Crossing, Black Lives Matter… Here are the main trends that have marked the year 2020 on Tinder.
The "toilet paper roll" emoji multiplied by four
Containment requires, catchphrases related to the pandemic were all the rage on Tinder.
Having toilet paper at home has become a real asset and has inspired punchlines that are more creative than ever.
"Yes I have contributed to the shortage of pasta and corn at least I am in place, so if you are looking for a place to confine yourself ...", launched a bachelor in search of great love.
The “toilet paper roll” emoji was everywhere in bios in March, and has quadrupled compared to February, the app notes.
To compensate for the inability to meet physically, many Tinder users have favored virtual meetings on Animal Crossing: New Horizons.
The game has indeed made it possible to make virtual meetings despite the physical distancing and confinements.
Dating
creativity
reached its peak when Tinder members started
dating
and
dating
on the game islands: mentions were + 100% between March and May.
"How about we sit together and watch the stars in Animal Crossing… just kidding… unless…?"
», Wrote one of the users of the app.
"Koh Lanta" as mentioned as the re-containment
With the confinement, the single people especially wanted this year to escape.
And what better way to do that than to go to a desert island?
The adventurers of Koh Lanta have aroused a real craze.
If the two seasons aired this year -
the Island of Heroes
and
The 4 Lands -
generated as many mentions as the reconfinement, the show has especially gained in popularity since last year.
Koh Lanta
was cited five times more in 2020 than in 2019 in Tinder bios, with some original hooks.
Another unifying subject widely cited in the profile of Tinder members in 2020, the Black Lives Matter (BLM) movement.
Mentions of movement have quadrupled in bios as has the raised fist emoji.
In order not to waste time with a bad match, some did not hesitate to write in their bios "Swipe to the left if you do not support BLM" ...
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Single
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Application
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Koh Lanta
Black Lives Matter
Meeting sites
Tinder