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Apple's latest major acquisition is a company with the

Made in Spain

seal

:

Vilnyx from Barcelona

.

A purchase for which the apple company paid

50 million dollars

to its Spanish owners.

It is a firm specialized

in analyzing video content

through a combination of technologies, among which artificial intelligence stands out.

Vilnyx has been able to develop solutions that allow

artificial intelligence to be able to understand the content of a video

that is shown to it from the joint analysis of moving images, audio and text.

A technology that, as indicated on their website, allows a machine to develop this type of logical process.

"Recognizing is knowing how to detect that a face is Michael Jordan. Understanding is knowing that Michael Jordan is a former professional basketball player in the NBA who played for the Chicago Bulls and who went to the University of North Carolina."

The transaction, which has been known thanks to Bloomberg, took place at the beginning of this 2020 for what would be just over

43 million euros according to the current exchange rate

.

Vilnyx technology is interesting for

different areas

of Apple

business

.

Among them, I would highlight the improvement of its virtual assistant and its application for storing videos and photos.

Something that would allow users to search through their videos in a similar way to what is happening with photos right now.

Another area where it had potential use would be its Television applications and its Apple News Kiosk service, in order to

offer more personalized content to its customers

.

"Apple buys smaller companies from time to time but we generally don't comment on our plans," the company said in a statement.

Following the acquisition, 50 of Vilnyx's engineers

have continued to work for Apple

.

In addition, the company intends to maintain the business line undertaken by this company in Barcelona and, according to Bloomberg, to

reinforce its workforce

with new hires in Barcelona.

According to the criteria of The Trust Project

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