Facebook Parejas, the 'Tinder' of Facebook, arrives in Spain

• Redes.Facebook launches Facebook Dating, its own Tinder

• Companies. Facebook Dating service sinks Tinder into the stock market

Facebook Couples

, the function of the social network to meet people -in a context much closer to Tinder than to the idea of ​​seeking everlasting friends-, is now available in Spain.

It works as a tool within the Facebook application itself and links to this account, but you have to activate the function for a profile to appear among the suggestions.

When creating a profile in Couples (Dating, in its original version) the first name and age (you must be

to use it) provided to Facebook

are collected

.

This data cannot be edited and the company ensures that it constantly monitors the profiles to avoid identity theft.

Once this is done, suggestions of profiles that could be compatible will appear, but in this case you do not have to slide to accept or discard them;

The idea is to meet the other person and comment on their posts or see their photos without having both liked each other.

The idea, as explained by the company in a meeting with the media, is to establish "meaningful connections", which can mean so much that they want to differentiate themselves a bit from Tinder when it comes to one-night stands - especially now that the nights are confined - and who want people to spend time on Dating ... and consequently

.

Despite this, there are differences with Tinder.

Thus, for example, it is not necessary to do a 'match' to interact with a person, because the profiles have photos, information and even stories that can be viewed or commented on.

You can also start the matching process, which will not be secret: each person can see who has liked it and return this courtesy to establish the connection.

When this 'match' occurs, it is already possible to send private messages in an interface that does not allow sending photos, videos or links.

There are, yes, virtual appointments, which is a more beautiful way of saying video calls.

Everything is within Facebook, but, in a way, it is alien to the social network: contacts cannot know

, no publications are made on the wall and the profile is linked to the original, but it is parallel and has its own publications (or those of Instagram, since you can share what is uploaded to the other social network of the company).

The tool

or, by default, friends of friends (this point can be deactivated) and will base its suggestions on the information provided when creating the profile, proximity or age range (these preferences can be customized) and what you already know about the person based on their use of Facebook.

Cupid makes the algorithm that mixes all this.

Secret Passion: What If ...?

Despite the fact that this function separates at all times the divine from Facebook and the profane from Couples, there is a kind of purgatory to which all the lost powder, the dreaming romps and the unresolved sexual tension go:

.

With Pasión Secreta a list of up to nine people is created who can be friends on Facebook or followers on Instagram.

The idea is to solve that plot that was never explored and seemed to be intuited;

Ross and Rachel two seasons before, without misunderstandings and after meeting in the Autonomous Region.

If the platonic loves are also on Dating they will receive a notification that will only tell them that they are someone's secret romance, but not from whom.

This information will only be disclosed if the condition is mutual.

Privacy, hamburgers and ads

Dating, which has been around for a few months and 1.5 billion 'matches' available in 20 countries, clumsily walks the fine line that separates privacy and secrecy from data collection.

A person's contacts will

, but the company will collect their information and the data they provide in their search for these meaningful connections, regardless of whether they contemplate the connection for one night or for the rest of their life. lifetime.

The company acknowledged at various times that Couples activity is used to personalize the advertising that appears on Facebook, although the representatives did not want to elaborate on this point when asked.

There is also no business model, as this tool is free and has no ads, although it is true that it encourages the use of the social network and that will always be good for the company.

So, if we talk about hamburgers with one of the contacts, can advertising of this delicacy appear on the social network?

The absence of a resounding no seems to indicate that either it could be so or they are considering the possibility of it happening in the future or, at the very least, that they have not yet understood that with certain things half measures are not worth it.

What will be protected - and the firm also had a lot of influence on this - is what they consider

, which includes religion or whether we are looking for a man, a woman or both, for example.

No one should accidentally come out of the closet because of an indiscreet ad, which is a relief ... but it raises more privacy questions again - what is protected and what is not?

Where do you draw the line?

Does someone decide or does an algorithm make the decision? - to which Facebook, for the moment, does not seem to want to answer.

According to the criteria of The Trust Project

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