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Administrative guidance was given to a home shopping company that promoted distorted gender perception by emphasizing the importance of women's appearance and management.
The Korea Communications Standards Commission's Advertising Review Subcommittee announced yesterday (1st) that for this reason, it has decided'recommendation', an administrative guidance for Hyundai Home Shopping and Home & Shopping.
According to the Korea Communications Commission, these broadcasts "look like a person who didn't manage too much. It feels like I bought it by taking me and saying,'Ah, I don't know." , "If this was a real bare face, I was embarrassed and embarrassed, so I promised next time."
The Advertising Review Subcommittee said, "It presupposes appearance as a major evaluation scale for women, and evaluates women's physical changes due to aging as lack of management, etc." He said, "We strongly demand the shift of perception of product sales broadcasters in the future."
However,'recommendation' is an administrative guidance given when the degree of violation of regulations related to broadcasting deliberation is minor, and there is no legal penalty for the broadcasting company.
This is'News Pick'.