You're going to get a few more ads on YouTube. Google recently announced that it will decrease the length of time that videos can be interspersed with ads. The threshold, currently set at ten minutes, will be eight minutes from July 27.
All content longer than this limit will therefore be likely to host "mid-roll ads", that is to say commercial videos placed in the middle of the clip.
Retroactive effect
In an email sent to active Youtubers that Frandroid has obtained , Google explains that the change will be made automatically. The effect will be retroactive and the videos already present on the portal will also be affected. “Mid-roll ads” will also appear in content for which opt-out has been selected.
Google aims to boost subscriptions to YouTube Premium, a service that allows ads to be disabled. While the advertising revenues of its platform have been in free fall since the start of the coronavirus crisis, the firm therefore seems to decide to react.
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