Instagram illustration. - Damian Dovarganesd / AP / SIPA

Following the death of George Floyd in the United States on May 25, the hashtag #blacklivesmatter has appeared on social networks numerous times. This week, some Instagram users who used this keyword have had their publications banned from the platform, reports the Huffington Post . The tool used to avoid spam on the social network is believed to be causing these publications to be blocked due to a massive influx of hashtag.

I've been getting “Action Blocked” messages all day. We will not be silenced #BlackLivesMatter

- LexciLately (@LexciLately) May 30, 2020

"This action has been blocked. Please try again later. We limit certain content and actions to protect our community. Let us know if you think we've made a mistake, "says the platform in a message when a post containing #blacklivesmatter is declined.

Instagram is committed to solving the problem

"We are aware that some people experience" action blocked "messages for the wrong reasons when they use the hashtag #blacklivesmatter or share related messages, Instagram said in a post on Twitter. We have technology that detects rapidly increasing activity [...] to fight spam. The company made a commitment in a subsequent tweet to work to resolve the problem as quickly as possible.

1 / We're aware that some people are incorrectly running into "action blocked" messages when using the hashtag #blacklivesmatter, or resharing related posts. We have technology that detects rapidly increasing activity on Instagram to help combat spam.

- Instagram Comms (@InstagramComms) June 1, 2020

Platform managers also wanted to make it public that they weren't trying to block the hashtag. "We want to be clear that using #blacklivesmatter is approved and celebrated on Instagram, and we are working hard to ensure that speeches using this hashtag are heard," the company also added.


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  • High-Tech
  • United States
  • Hashtag
  • Instagram