YouTube is currently working on the development of a tool called "Short" and designed to attract the hundreds of millions of users of the TikTok application. The new functionality that would allow filming and uploading a short video is expected by the end of the year. Like his rival, Short will offer a choice of musical pieces to use as background music.
YouTube will then have the advantage of relying on the catalog of songs for which it has the rights to use, notes the media The Information relayed by The Verge . The social network will also be able to rely on the two billion active users who use the platform each month.
Impressive growth of TikTok
The phenomenal success of TikTok is increasingly envious. In the past 12 months, 842 million people have downloaded this app created in China for the first time on their iOS or Android smartphones. The program has also grown by 125% in the space of two years.
YouTube is not the only digital giant to want to take advantage of the excitement generated by this content format. Facebook, for example, has also created a similar feature called Lasso. The program is currently being tested with users from several countries, including Brazil.
It is not the first time that YouTube has taken inspiration from the success of a function of one of its competitors to enrich its offer. The Google portal has also launched a tool incorporating the characteristics of Instagram stories.
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