Since the acquisition of WhatsApp in 2014, Facebook has sought to monetize the messaging application. A desire that the company Mark Zuckerberg wanted to satisfy by introducing advertisements within the app. However, it looks like Facebook has turned around, as reported by the Wall Street Journal .
The American media has indeed indicated that the team in charge of the monetization of WhatsApp had been dismantled. As for the preliminary code allowing the display of advertising content, this would also have disappeared from the application.
This change of course could be explained by the fact that Facebook is trying to improve its image in terms of respecting the privacy of its users. The introduction of advertisements could go against this approach.
What is behind this decision
In addition, it would also be a question that Facebook seeks to consolidate WhatsApp, Messenger and Instagram conversations in a single common messaging. However, the introduction of advertising in the "statutes" of WhatsApp could complicate this project.
The Wall Street Journal says, however, that Facebook is not giving up on the idea of introducing ad content into WhatsApp, but that won't be for much of the moment. For the time being, the company would focus more on "the creation of income-generating functionalities allowing companies to communicate with their customers and better manage their interactions".
Facebook has never hidden its desire to monetize WhatsApp. When his project was announced last May, it even created tensions between the parent company and the creators of the messaging application, Jan Koum and Brian Acton, who ultimately preferred to leave the ship before seeing their creation. denatured.
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