Snap checks political ads on its social medium Snapchat itself for untruths, director Evan Spiegel told CNBC News on Monday. With this, the company opts for a different approach than competing social media Facebook and Twitter.
At Snap there is a team that checks all advertisements manually, including political advertisements. According to Spiegel, the company chooses this way because Snapchat reaches a lot of young people and people who are going to vote for the first time.
Facebook works with independent fact checkers to combat untruths on its platform, but this policy does not apply to political ads. The company has received much criticism in recent weeks because of this policy.
Twitter decided in October that political ads, with a few exceptions, be banned on the platform. The new comes into effect on Friday.
Facebook works with NU.nl in the Netherlands to prevent the spread of disinformation.