Facebook has launched the first tests in the US with a separate media content section in its app. The so-called news tab will initially get only selected users to see, according to information from the Wall Street Journal , there are 200,000. To start in other countries meant only, one would like to learn from the experiences in the USA and examine an extension to other regions.
The News section contains a selection of the top news of the day, which is compiled on Facebook by a team of journalists. An own team is therefore necessary because - as Facebook acknowledged in a blog entry - it is not yet possible to rely solely on software. In addition, however, articles are also displayed which are automatically selected on the basis of reports read or shared by a user. It was said, especially this algorithmic selection should be expanded and then make up the bulk of Facebook News.
Lots for New York Times and Co; little to nothing for others
As Facebook CEO Mark Zuckerberg had previously announced, media should be paid for the inclusion of their content in the News section. There is no official information on the sum. According to US media reports, however, newspapers such as the New York Times or the Wall Street Journal are said to receive up to $ 3 million, smaller media some hundreds of thousands of dollars and others nothing. In the news section, users who have paid subscription subscriptions for individual media should also be able to integrate them.
The News tab differs in the way it depicts the previous "instant articles" that Facebook had previously offered. The contributions were held directly on the platform of the online network and optimized for presentation on mobile devices. Now the users are redirected by clicking on a link directly to the website of the news media.
Apple wants to reload
With the new news section, Facebook is competing with other news portals and algorithms such as Google News and Apple News. Also, the iPhone group from Cupertino wants to improve in this area and present this year in the US, a new version of its news app. For a fee of just under ten dollars a month, users should then have unlimited access to content from various media. The subscription revenue should be divided among them.
But newspapers like the New York Times will not be part of that model - according to recent media reports. So it was said that the conditions of Apple are not acceptable for many publishers and media companies. So 50 percent of the subscription proceeds should go to Apple - for the prestigious newspaper from Manhattan this was too much.