Much more than a terrace, Iqos & Co combines cocktails, shops and creative workshops in an iconic multidisciplinary space. It is the last bet of the Larrumba Group
In the middle of the constant transfer of pedestrians who come and go through Hortaleza Street and isolated from the suffocating heat radiating the asphalt, a flirty Vergel stands to enjoy the afternoon . Those who do not have vacations or visualize from afar what was or is yet to come have comfort in Iqos & Co. The Larrumba Group once again creates a place to be full of beautiful youth in a most central point . And, on this occasion, also iconic. The new summer terrace-oasis is located in the Palace of Santa Barbara, also known as the Palace of the Count of Villagonzalo, between the lively neighborhoods of Chueca and Salesas.
A large space with an area of 450 square meters where in the past they have been made from filming to pop-ups of small brands, events or exhibitions . "Its name refers to the collaboration between Iqos and the Larrumba group. It is synonymous with innovation and transformation . It is precisely those ideas that have inspired us to create a different terrace in the heart of Madrid, " explains Gonçalo Borges , product director of reduced risk of Philip Morris for Spain and Portugal.
Thus, outside the colossal building built by the architect Juan de Madrazo and Kuntz in 1866, and which is one of the few examples of the rationalist current of the second half of the nineteenth century, an oasis is hidden surrounded by trees and adorned by lights hanging over cozy wooden tables . It is managed by Chiqui Calleja, Charlie Saiz and Fernando Nicolás, the three entrepreneurs who have set up a modern hotel empire to see and be seen with macro-restaurants such as Habanera or Perrachica , among many others.
Inside, a store with the latest news from Iqos , the firm that heats tobacco instead of burning it, and a walk through the latest advances in the sophisticated machine they use. The idea is to create an experience and want to stay , whether shopping, in creative workshops or with a toast between friends that lasts for hours. "The design is a work of co-creation between different teams. A local agency that knows the trends in urban terraces of the main European capitals has collaborated . Regarding the boutique, it is inspired by the Iqos Store in Berlin and Lisbon," says Borges. But let's go to the mixological offer, the one that really refreshes the afterwork to locals and tourists in the absence of beach bars. In charge of the letter, the team of the cocktail shaker Carlos Moreno. "We move on author proposals. An agile, fun and appealing letter , designed exclusively for this space."
Gin, always in fashion.
How could it be otherwise in the case of the last sensation on Instagram , drinks with gin succeed. From Madrid to heaven, based on Larios 12, the violet candies that Empress Eugenie de Montijo liked so much and so typical in the capital, lime juice, chili orgeat and egg white , is the most demanded. It is followed by Zipi and Zape, who is wearing Tanqueray TEN, lime juice, coconut and grapefruit shrub, served with a touch of ginger syrup.
The non-alcoholic option is also available through fun smoothies: The lucky rabbit with carrot, orange juice and yogurt or El Bosque and its red fruits combined with banana. "We create custom cocktails based on customer preferences ," clarifies the cocktail director of Larrumba, who points out that all options play with the "less is more", that is, the appearance should be beautiful but the taste, the important thing, It should not be neglected . A soft musical thread, identical in the palace and the terrace, with themes of Bob Marley or acoustic versions of mythical songs, puts the soundtrack to an audience that moves between 25 and 50 years. "It does not stand out, it only accompanies," says the bartender behind the bright bar, which will only remain open until October 31. You have to hurry to be seen. And, mixology lovers, note: on September 28 Moreno teaches a workshop on the ideal temperature of the combined .
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