• Apple enters the battle of streaming
  • What does (de) Apple have to show on television?

Apparently it will be a moving autumn for the world of digital platforms. For now, Apple will release its proposal in November, Apple TV + , which will be priced at $ 9.99 after a free trial period, according to Bloomberg. The news agency says it is part of a plan to reach 50,000 million dollars in billing only in services for next year.

The sources cited indicate that Apple's will be a smooth launch. That is, they will start with a few programs and series before giving way to a more ambitious and complete catalog, which will include, among others, a series created by Steven Spielberg and others with names like Jason Momoa, Oprah Winfrey and Reese Witherspoon . Those of Tim Cook, CEO of Apple, have spared no expense in that regard.

The launch of this platform will coincide with the release of Disney, AT&T, Comcast and NBC Universal products, all of them focused on taking part of the cake that Netflix and Amazon clearly dominate at the moment, both widely above 100 million of subscribers worldwide.

Apple TV + will have a presence in more than 150 countries and will try to expand the range of services in which the giant of the bitten apple is emphasizing. In March, Cook presented to the world an assorted catalog of novelties such as the Apple Arcade, a vast video game bazaar, and Apple News +, a subscription to 300 magazines and two major national headers.

The price that has leaked - in the absence of confirmation from Apple - is in line with that of Apple Arcade and Apple News +, above the $ 6.99 that Disney + will charge and the $ 8.99 of the cheapest plan for Netflix, the industry leader. The Cupertino-based company will try to offset the price with a wide selection of original series, movies and documentaries. According to The Financial Times, Apple is considering a game of 6,000 million dollars for its own content. For the first year alone, it will allocate 1,000 of those millions.

They will also be unmarked from other platforms, offering only the first three chapters of a season and then broadcasting the episodes on a weekly basis, unlike Netflix or Amazon, which offer full seasons to consume at once, if the viewer thus He decides.

There has also been talk of the possibility of offering packages with other services, including one of the most popular, Apple Music , which already has more than 60 million subscribers worldwide.

The news of his alleged plans with the digital platform coincide with the launch of his credit card. It is called Apple Card , a beauty of minimalist titanium where only the name of the user appears and will not expire or commissions of any kind.

It is a virtual credit card that will allow the user to control their expenses in a more efficient way and that will be easier and safer to use. It will be backed by two firms such as Goldman Sachs and Mastercard so that it can be used in much of the planet. It will also have an incentive program, Daily Cash, which returns money for each daily expense, 2% on most transactions and 3% for Uber and Uber Eats users.

As of Tuesday, users in the United States can request it through their Wallet app on the iPhone and start using it immediately, before receiving the physical card by mail.

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