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"Samsung's market share in Europe is growing thanks to cheaper phones"

2019-08-12T15:22:11.782Z

In the second quarter of this year, Samsung had more than 40 percent of the European market share in the field of smartphones, according to research by Canalys. The share of Samsung was almost 34 percent a year ago.



In the second quarter of this year, Samsung had more than 40 percent of the European market share in the field of smartphones, according to research by Canalys. The share of Samsung was almost 34 percent a year ago.

Samsung shipped 18.3 million phones in Europe last quarter, the market researcher reports. This means that the share has grown by 20 percent since last year. In the second quarter of 2018, this involved 15.3 million telephones.

In the top five of the most shipped smartphones in Europe, the Galaxy A50 and A40 from Samsung are at the top. The Redmi Note 7 from the Chinese manufacturer Xiaomi is on three, followed by the Galaxy A20e and the iPhone XR.

Top devices from manufacturers, such as the iPhone XS and the Samsung Galaxy S10, are not in the list. These phones are often hundreds of euros more expensive.

After Samsung, Huawei has the largest market share in the European smartphone market with 18.8 percent, followed by Apple with 14.1 percent. In the past year, the companies lost 16 percent and 17 percent, respectively, in market share.

Xiaomi now has a share of 9.6 percent and has grown by 48 percent since the second quarter of 2018. "Xiaomi is now a major player in Europe," writes Canalys. The company sent 4.3 million phones in the second quarter of this year.

Source: nunl

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