Rental cars: Car sharing pays off, according to the study usually not
In many German cities, users can spontaneously rent a car. But car sharing does not bring the desired success, a new study shows.
Car-sharing seems to be a model of success: the number of users increased from 27 million in 2018 through station-independent offers from 3 million registered members worldwide in 2013. But appearances are deceiving, reports the Süddeutsche Zeitung (SZ), citing a study by ATKearny, which is the leaf. Market analyst Wulf Stolle speaks of a "business model with razor-thin margins" that does not count on the vast majority of German cities. For most municipalities lack it for the necessary population density of at least 3,000 people per square kilometer.
According to SZ, only five percent of all users would even come into contact with the offer. This makes car sharing an unprofitable niche business. "Even if every person who lives in the densely populated hot spots of Munich, Hamburg, Berlin, Frankfurt, Stuttgart, renounce his vehicle in the future and would only sharen, then could be reduced in Germany just five percent of the vehicles," said Stolle in the SZ . And that also applies to all other European territorial states.
In 2011, the consulting firm Frost & Sullivan had calculated that a shared vehicle could replace eight to ten private cars. This has not been confirmed according to the study. Nor does the forecasted car-sharing revenue amount to seven billion euros in 2020.
The city in which the business with shared cars runs best is therefore Berlin. There are also the majority of providers in the densely populated German capital: More than 5,000 vehicles are ready for collective use here. Almost half of them are electrically operated. But neither in Berlin nor other car sharing cities, the number of registrations for private cars have dropped, the study shows, according to SZ.
This creates a new problem: The car sharing vehicles exacerbated the traffic problem in the cities, causing more congestion and parking lot frustration. Therefore, and because of the dispute over parking fees, a provider in Stockholm has already withdrawn. The people there would rather ride a bike.