EA top woman calls the use of loot boxes in games 'ethical'

Top woman Kerry Hopkins from game publisher EA said during a meeting with MPs in the UK that lottery boxes in games are "ethical and fun," the BBC writes.


Top woman Kerry Hopkins from game publisher EA said during a meeting with MPs in the UK that lottery boxes in games are "ethical and fun," the BBC writes.

The use of loot boxes was discredited in 2018, when the virtual boxes were associated with gambling. Loot boxes are treasure boxes in games that allow players to collect random items and upgrades.

Players do not know in advance what is in the boxes. The lottery boxes are often bought with virtual money, such as coins or diamonds, which in turn must be bought with real money.

"We find the way we deal with these types of mechanics very ethical and fun," says Hopkins. "Players like it."

EA uses loot boxes in its FIFA games, among other things. Players can purchase packs of cards with points that include random football players for the game.

Ban in Belgium

In Belgium, EA was prohibited from selling FIFA points for real money at the beginning of this year. The packages with football players remain present in the game, but from now on only play money.

Loot boxes were also investigated in the Netherlands by the Gaming Authority. Here the boxes are only forbidden if the rewards can be resold for real money.

ref: nunl