No need for an amazing photo to break records on Instagram. A simple cliche ... egg exploded the counters on the social network, in a way of demonstration by the absurd. Posted on January 4, this egg photo was put online by an account created for the occasion, entitled world_record_egg, and counted nearly 30 million "likes", Monday around 16h.
The previous record, which belonged to Kylie Jenner (Kim Kardashian's half-sister) for her birth announcement announcing the arrival of her daughter Stormi, with 18.3 million "likes", was therefore clearly beaten.
See this post on Instagram
Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this #LikeTheEgg #EggSoldiers #EggGang
A publication shared by EGG GANG (@world_record_egg) on Jan. 4, 2019 at 9:05 am PST
A reference to "trolls". "Let's set a world record for the greatest number of likes on Instagram, let's beat the world record set by Kylie Jenner (18 million)! We'll get there," said the message accompanying the photo of the egg, the only one " post "of the account.
From 2010 to 2017, the default profile picture on Twitter was an egg. But the social network of 280 signs has decided not to use the egg because it was associated with the culture of trolls, these Internet users who post voluntarily provocative and offensive messages, even if sometimes to attack a surfer.
"A way to talk about the culture of celebrity". Contacted by AFP, the owner of the account, whose email address presents him as Eugene Egg, did not wish to reveal his true identity, indicating only that he lived in London. "I thought it would be an interesting experience trying to break the record with something as basic as possible," said Eugene Egg in a statement to AFP.
"I guess it's also a way of talking about celebrity culture, how fragile and easy it is to handle," he said. "But I mostly thought it would be funny if something as simple as an egg could get the throne." Asked about his next project, Eugene Egg replied, "I have some ideas to follow."