Adidas was the German national football team's supplier for more than 70 years - that's over now. On Thursday, the DFB announced that the US sporting goods manufacturer Nike will equip all German national teams from 2027. Some jerseys from past decades are linked to historical events.
1990 World Cup
Andi Brehme's decisive penalty in the World Cup final against Argentina may be the first memory that comes to mind for many people when they see the German national team's 1990 home jersey. The World Cup title made the jersey iconic. The DFB tried to copy the style at the 2018 World Cup, with moderate success: Germany was eliminated in the preliminary round.
World Cup 2014
The jersey in which everything worked: In the semi-finals against World Cup hosts Brazil, Germany wore the away jersey in 2014 - and made history several times over. To date, the DFB team's 7-1 win is their highest victory in the semi-finals of a World Cup. In addition, Miroslav Klose equaled Brazilian striker Ronaldo's World Cup goal record with his goal to make it 2-0.
Excitement about the current European Championship jersey
Pink-purple instead of black-red-gold: The DFB team's new away jersey is intended to appeal to young people - and polarizes them. After the presentation, a big debate raged online. Are the jerseys a symbol of social diversity? Or cheap pandering to the “woken” zeitgeist? Brand expert Marcel Loko says in SPIEGEL: a newfangled decision that is “not timeless enough.”
The DFB has definitely achieved a PR coup: the shirt had the best sales start ever for a German away jersey, as spokesman Oliver Brüggen from the sporting goods manufacturer Adidas announced in response to a SID request.
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