AFP Frankfurt (Germany)

Frankfurt (Germany)

Updated Friday, March 22, 2024-11:42

The

German Football Federation (DFB)

announced this Thursday the signing of a contract with the American giant

Nike

for the period 2027-2034, a decision that will mark the end of an era, its seven-decade collaboration with the German sports brand

Adidas

.

Nike will dress "all DFB national teams," according to a statement. That brand would have presented "by far the best economic offer", the amount of which was not communicated, according to the president of the federation's board of directors,

Holger Blask

.

The American firm "impressed with its vision, which includes a clear commitment to the promotion of amateur and popular sport, as well as the development of women's football in Germany," according to Blask.

The news is a hard blow for Adidas, whose history has been linked to the German national team since 1954, to the point of having established a historic and emblematic union in the world of sports.

The Adidas group, whose contract with the DFB lasts until the end of 2026, laconically and resignedly confirmed the news, indicating that it had been informed of it this Thursday.

The president of the German Federation,

Bernd Neuendorf

, noted in the DFB statement that German football "owes a lot" to Adidas "for more than seven decades."

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At Euro 2024 (June 14-July 14), which will be played in Germany, the host team will set up its concentration during the event near the Adidas headquarters, in

Herzogenaurach

, in the south of the country. She will be dressed at the tournament by the German brand, which presented the uniforms for the event last week.

"An earthquake"

If Germany manages to qualify, the 2026 World Cup, to be held in the

United States, Canada and Mexico

, will be the last major tournament with Adidas on their shirt, where they wear four stars for the four world titles won by the 'Mannschaft' in its history.

Moments will remain in history such as

Adi Dassler

, founder of Adidas, personally adjusting the cleats of the German scorer

Fritz Walter

's shoes before the 1954 World Cup final, which went down in legend as the 'miracle of Bern'.

Nike had tried to snatch the DFB contract from Adidas on several occasions, forcing the German company to increase its outlays to keep it, raising the amount to 50 million euros ($54.29 million) annually in the last contract. for four years, which was double the previous figure, according to Bild.

For that publication, the change of sports brand in the German team is an "earthquake" for Adidas.

With this agreement, Nike reinforces its involvement in football, where it has equipped

Brazil

since 1989 and also dresses other important teams such as

France, Portugal, England, Croatia, the Netherlands and the United States

.