China News Service, Ningde, March 18th (Lin Rongsheng) "I believe that by holding this competition, we will further promote 'tea BA' to become a classic IP that sports helps the development of the tea industry, and accelerate the development of 'white tea + sports', 'tourism + sports', etc." The development of new models and new business formats." Lin Qing, secretary of the Fuding Municipal Party Committee in Ningde, Fujian Province, said on the 17th.
The first China Tea Industry Top 100 County Basketball Open (Tea BA) opened.
Photo by Wang Tingting
In the evening of the same day, the first China Tea Industry Top 100 County Basketball Open (Tea BA) opened at the Fuding Sports Center Gymnasium, further promoting the integrated development of "tea industry + sports" and creating a national tea-body integrated high-quality event.
This event is one of the series of activities of the 13th Fuding White Tea Tea Festival. A total of 25 teams from tea-producing counties across the country participated in the championship competition.
The opening match that night was played by the host team Fuding White Tea Team against Wuyi Wuyang Chunyu Team.
The first China Tea Industry Top 100 County Basketball Open (Tea BA) competition scene.
Photo by Wang Tingting
"Tea BA" is the first large-scale basketball event in China that targets tea industry counties. It is also an important activity for Fuding City to promote the integrated development of tea and tourism and create a unique urban event IP.
The competition fully embeds the profound connotation of Chinese tea culture, and each team is named after the "county domain name + tea category name".
The participating counties also held tea product displays while competing, truly achieving the goal of "using the competition as a matchmaker and tea to make friends" and realizing a cross-border combination of tea and sports.
In recent years, Fuding City has focused on creating a model city for national sports and fitness in Fujian Province and accelerated the creation of integrated IPs such as "Sports + White Tea" and "Sports + Culture and Tourism". It has successively held the China 10-Kilometer Elite Race and the Fujian Taimu Mountain Cave Crossing Race. , Tongshan Creek Open Water Swimming Competition and other sports brand events have promoted the vigorous development of mass sports and fitness activities and launched the "Fresh Fujian·Free Fuding" brand.
The first China Tea Industry Top 100 County Basketball Open (Tea BA) competition scene.
Photo by Wang Tingting
Lin Qing said that he warmly welcomes friends from all walks of life to take a walk around Fuding after participating in the competition, learn about Fuding, get to know Fuding, promote Fuding, taste Fuding white tea, and enjoy the grand scene of Taimu. , taste Fuding delicacies and deeply experience the beautiful scenery of Fuding.
Fuding is located at the junction of Fujian and Zhejiang, between mountains and seas, with beautiful mountains and rivers. Not only is it home to high-quality tourism resources such as Taimu Mountain, a world geopark, and Yushan Island, one of the top ten most beautiful islands in the country, it is also the birthplace of white tea in the world and a Chinese food landmark. The city is one of the important birthplaces of Minyue and Ouyue culture, and its unique white tea culture, She culture, and food culture have a long history.
Fuding tea garden scenery (data map).
Photo courtesy of Fuding Municipal Party Committee Propaganda Department
In 2023, the tea garden area in Fuding City is 362,000 acres, with a harvestable area of about 305,000 acres, achieving a total tea output of 32,000 tons; the comprehensive output value of the tea industry is 15.013 billion yuan, a year-on-year increase of 8%; the tea industry provides more than 100,000 jobs .
There are currently more than 10,000 Fuding white tea sales outlets across the country, effectively driving 380,000 tea-related people to increase their income and become rich.
In 2023, Fuding White Tea has entered the "Top Ten Public Brand Values of China's Tea Regions" for 14 consecutive years with a brand value of 6.07 billion yuan.
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