The Xilin Gol Mongolian Horse Racing Super League vividly practices the "cold, snow and hot economy"——
Why did the "Malaysian Super League" get out of the circle?
Our reporter Li Yubo
"For the first time, I saw the little rider and horse covered with frost, and yet they were able to compete vigorously and win the championship. It was so awe-inspiring," Xu Xiaoyan said.
Recently, at the finals of the first "China Horse Capital Xilin Gol Mongolian Horse Super League" (hereinafter referred to as the "Ma Super League") of the Xilingol League in the Inner Mongolia Autonomous Region, an 11-year-old young rider from the Xilingol League won the 15-kilometer endurance race championship in one fell swoop. The audience watching the live broadcast were amazed.
Xu Xiaoyan is a Yunnan tourist visiting Xilingol League. The videos and photos she took of the "Ma Super League" have been liked and forwarded thousands of times by relatives and friends in WeChat Moments, making a large number of Yunnan friends yearn for traveling to Inner Mongolia. .
It is understood that the Xilingol League will hold the first "Ma Super League" at the end of 2023. From the firing of the gun to the conclusion at the end of January this year, over 10,000 local riders from the Xilingol League participated in the 70-day period, and a total of 136 games were held.
The event has more than 10 tourism formats embedded in it, including the "Thousand People Copper Pot" feast, the "Thousand People Barbecue" experience, etc. It attracted more than 100,000 tourists who braved the severe cold of nearly minus 30 degrees Celsius to participate in the experience, which attracted countless attention. .
Data shows that from November 18 to 29, 2023 alone, videos related to the Xilingol League’s “Ma Super League” league had a total of 23.47 million views, more than 300,000 likes, and 41,000 forwards.
Self-media and new media all over the Internet have reported and followed up on the Xilin Gol "Ma Chao". According to incomplete statistics, the total number of views has exceeded 100 million.
Behind the emergence of the "Malaysian Super League" is the Xilingol League's exploration and determination to truly regard cold, ice and snow as resources and explore economic benefits from them.
It is understood that in the past, when winter came, the Xilin Gol grassland basically entered a dormant mode, and "cat winter" became the norm.
As ice and snow tourism has become a hot topic in the tourism market in recent years, Xilingol League also wants to make a difference in ice and snow tourism.
As the "Horse Capital of China", there are 260,000 horses on the Xilin Gol grassland. It has a profound horse culture. Horse racing is one of the "Three Men's Arts" of the Mongolian people and is deeply loved by herdsmen.
Xilingol League has decided to rely on Mongolian horse resources to host the first "Horse Super League" league.
The charm of horseback shown by herdsmen prancing, whipping their whips, and galloping horses; tourists dressed in costumes and coming from all over the country with great interest; the folk culture composed of intangible cultural heritage skills, special food, ethnic songs and dances... these are all The first "Malaysian Super League" league was a shock to the world.
According to statistics, since the winter of 2023, driven by large-scale events such as the "Malaysian Super League", the number of tourists, group tours and tourism revenue received by the Xilingol League have continued to rise. Throughout the year, the league received a total of 16.3 million tourists, driving tourism consumption of 2.18 billion billion.
He Mingjian, director of the Culture, Sports, Tourism, Radio, Film and Television Bureau of the Xilingol League, said that in 2024, the Xilingol League will apply to host the Mongolian Horse Super League in the autonomous region and even the country. On the basis of the 15-kilometer endurance race and the 6-kilometer relay race, it will add horse roping, horse training, and hada picking. , barrel racing and other new competition events, making the event both exciting and enjoyable, making it truly a brand event with huge influence. "At the same time, we will deeply integrate the league with seasonal tourism resources and vigorously develop suitable for the current situation." Seasonal experience business projects continue to enhance the experience of the majority of tourists.”
Li Yubo