China News Service, Shanghai, March 1 (Reporter Miao Lu) There were 118 sports events, with 190,000 participants and 1.29 million on-site spectators, driving consumption of 3.713 billion yuan and stimulating related industry effects of 12.864 billion yuan.
The "2023 Shanghai Sports Events Impact Assessment Report" (hereinafter referred to as the "Report") released on the 1st shows that while competitive sports are at their peak, the linkage of cultural, sports, business and travel exhibitions is also releasing full effects.
On March 1, the press conference of the "2023 Shanghai Sports Events Impact Assessment Report" was held.
Photo courtesy of Shanghai Sports Bureau
The report was released by the Shanghai Municipal Sports Bureau, Shanghai Sports University, and Shanghai Oriental Sports Evaluation and Consulting Center.
In addition, the Shanghai Events Brand Recognition System has added new members. Xu Bin, Director of the Shanghai Municipal Sports Bureau, issued "D" event brand certificates to the two newly certified "Shanghai Events" brand-new Stars Champions Cup and Shanghai Virtual Sports Open.
In 2023, top events will make a strong return, independent brand events will be innovated and upgraded, and attention will be paid to the combination of events and festivals to stimulate event spillover effects. Shanghai will rely on sports events to accelerate the joint development of culture, sports, tourism and business exhibitions.
Events such as the Shanghai Rowing Open and the World Archery World Cup (Shanghai Station) interact deeply with major festivals such as the Shanghai Tourism Festival and the May 5th Shopping Festival, making the "traffic" of sports events better transformed into "retention" of cultural tourism consumption. ; Relying on events to hold exhibitions and conferences is an important way to promote industry integration and innovation. The Shanghai Marathon and Shanghai Sports Expo realize two-way empowerment of events and exhibitions. The E-Sports Shanghai Masters and the E-Sports Industry Development Conference form "one competition, one conference" The development model of the e-sports industry expands more space for industrial integration and innovation; continuously improving the level of event operation is the fundamental guarantee for promoting the joint development of cultural, sports, tourism and business exhibitions. Events such as the Shanghai Marathon and Shanghai ATP1000 Masters have created multiple unique complexes. consumption scenarios, further stimulating the potential of events to stimulate consumption.
The report shows that Shanghai sports events in 2023 fully demonstrated the consumption-driven effect.
The ATP Masters 1000 attracted 190,000 spectators, with a direct economic impact of 1.422 billion yuan, an output effect of 3.972 billion yuan, and a boost to the tourism industry of 1.396 billion yuan; the Shanghai Marathon had a direct economic impact of 701 million yuan. , the output effect reached 2.012 billion yuan, and the boosting effect on the tourism industry reached 769 million yuan.
Overall, the 118 events drove a total consumption of 3.713 billion yuan, of which core consumption was 799 million yuan and related consumption was 2.914 billion yuan.
The event brought a total direct economic impact of 4.938 billion yuan, and the indirect economic impact was significant, including an output effect of 12.864 billion yuan, a tax effect of 425 million yuan, and an employment effect of 32,268.
The event also effectively promoted the development of the tourism industry, with a total pulling effect of 4.753 billion yuan on the six elements of "food, accommodation, travel, shopping and entertainment", accounting for 36.9% of the total pulling effect.
Among them, "food and accommodation" were 1.07 billion yuan; "travel" was 1.933 billion yuan; "travel" was 869 million yuan; "purchase" was 281 million yuan; and "entertainment" was 600 million yuan.
In the evaluation system with a full score of 1,000 points, the Shanghai ATP1000 Masters (976 points), Shanghai Marathon (941 points), and Shanghai Half Marathon (881 points) ranked among the top three, becoming the most influential events in Shanghai in 2023. sporting events.
It is reported that in the future, the Shanghai Municipal Sports Bureau will continue to build a matrix of self-owned brand events and improve the "3+3+3+X" self-branded event development framework; create a better sports event consumption environment and stimulate a larger scale of non-local and foreign tourists to Shanghai Enthusiasm for game watching and consumption; promote "travel with the events", gradually form a normalized mechanism for the integrated development of cultural, sports, tourism and business exhibitions, and promote Shanghai sports events to contribute more to accelerating the construction of a world-famous sports city and promoting the high-quality development of Shanghai's sports industry .
(over)