Women's World Cup 2023: European Sports Ministers call on FIFA for TV broadcasting

Five European ministers called on Wednesday 31 May in a joint statement to "quickly find an arrangement" for the Women's World Cup (20 July-20 August) to find a broadcaster.

The Dutch women jubilant after qualifying for the final of the Women's World Cup at the expense of the Swedish team, July 3, 2019 in Décines-Charpieu AFP

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Because of the strong potential of this competition and the sporting and societal challenges associated with it, we consider it our duty to fully mobilize all stakeholders so that they can quickly find an agreement", plead the French, German, Italian, Spanish and British Sports Ministers in this text published in Paris.

"FIFA will probably have to be less greedy"

These ministers say they are "aware of the legitimate interests and budgetary constraints that weigh on both rights holders and independent broadcasters, both of whom need viable business models" and say they "also recognise the specific organisational constraints that are likely to affect the 'market value' of rights for European broadcasters". (period and hours of retransmission) ".

Questioned on Wednesday, May 31 on this subject on France 2, the French Minister of Sports, Amélie Oudéa-Castéra, judged that "FIFA will probably have to be less greedy and remember that there are obstacles related to temporality". The Women's World Cup takes place this summer in Australia and New Zealand, which have a very significant time difference with Europe.

Read: Women's World Cup: still no broadcasters in five major European countries, including France

In a recent interview with AFP, Fifa Secretary General Fatma Samoura had asked television channels, some of which are reluctant in Europe to broadcast the Women's World Cup, to "value" this competition "at its fair price".

"If the offers continue to be unfair (to women and women's football), we will be forced not to broadcast the FIFA Women's World Cup in the 'big five' European countries,"threatened the president of the body, Gianni Infantino, in early May on Instagram.

With AFP

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