Stimulating sports consumption and promoting industrial development (focusing on the sports industry)
Core reading
From May 5th to 26th, the 29 (2023th) China International Sporting Goods Expo was held in Xiamen, Fujian International Convention and Exhibition Center. At present, the sports industry is showing a rapid growth trend, actively exploring and achieving new results in the fields of meeting the diversified sports needs of the public, enhancing sports consumption capacity, and innovating consumption scenarios.
From May 5th to 26th, the 29 (2023th) China International Sporting Goods Expo (hereinafter referred to as the Sports Expo) was held in Xiamen, Fujian International Convention and Exhibition Center. Four themed exhibition areas, covering an area of more than 15,1565 square meters, 10,<> sporting goods companies participated in the exhibition, with more than <>,<> visitors, and all data have recovered to a historical high.
As the oldest sports exhibition in China, the Sports Expo has become the vane of China's sporting goods manufacturing industry. At present, the sports industry is showing a rapid growth trend, actively exploring and achieving new results in the fields of meeting the diversified sports needs of the public, enhancing sports consumption capacity, and innovating consumption scenarios.
Increase the space for movement
Meet diverse needs
In the special exhibition area of sports space, the story of "waiting hall transformed into basketball court" aroused great interest from the audience. According to Wang Xiaowei, general manager of Sportsman Group, with the enrichment of people's travel means and methods, there is a large "vacant area" in the waiting hall of Zhejiang Hangzhou Automobile Passenger Transport Center Station, and such a space is a gymnasium in Wang Xiaowei's eyes, "High-rise, column-free, large space, isn't it just used to play basketball?" Wang Xiaowei's idea was endorsed by the station.
In April this year, the station added new sports, covering basketball, badminton, squash, table tennis, physical training, etc., professional sports space planning, design full of decoration style, for the surrounding people to provide a good place for fitness, but also increased the comprehensive economic benefits of the bus station. "The effective use of idle space by market mechanism not only optimizes the layout of national fitness functions in the city, but also stimulates sports consumption. Wang Xiaowei said.
Nowadays, people's demand for sports venues is constantly segmented, expectations are getting higher and higher, how to create a diversified and intelligent sports space, while meeting the diversified fitness needs of different sports groups, which requires sports practitioners to think holistically and propose solutions to promote the emergence of new business opportunities in the sports industry.
As a "specialized, specialized and new" enterprise, Jotun Air Membrane plans to change from a simple stadium builder to a "one-stop service sports scene provider". According to founder Luo Yun, in a simulated snow gas film hall put into use in a southern city, Jotun air film not only undertakes the construction of the venue, but also is responsible for the later operation of the snow resort, from the selection and maintenance of snowmaking equipment to the temperature control of the venue, and then to the supporting services and commercial development of the snow resort. "Materials and construction are no longer the focus of builders, and the extension of the industrial chain has brought us more room for development." Luo Yun said.
Innovative consumption scenarios
Inspire fitness
At present, all kinds of sports and fitness venues and sports training institutions have been operating normally, sports events have also been fully restored, and sports consumer demand has been continuously released. "In recent years, the integration of sports with culture, tourism, science and technology, commerce and other industries has been further deepened, and many novel sports methods have stimulated people's enthusiasm for sports consumption." Yang Xueyu, director of the Economic Department of the State General Administration of Sports, said.
In this regard, An Chenran, deputy general manager of Frisbee, said that in 2015, when Frisbee participated in the sports fair for the first time, only rented a small booth of less than 10 square meters, and the Frisbee samples exhibited finally exchanged a few yoga mats with the exhibitors next door; Eight years later, the exhibition area of the frisbee has expanded to hundreds of square meters, and the company has grown into a company with an annual sales volume of more than 8 million frisbees. An Chenran said sales are expected to remain basically stable this year.
As a sport, frisbee and related industries have the potential to usher in sustainable development. "We chose to hold the competition in the tourist scenic area, which can not only get publicity through the competition, but also increase the income during the competition, and we can also earn operating service fees through hosting the competition." An Chenran believes that the integrated development of multiple industries can better tap the potential needs of customers.
Wang Yuxiong, director of the Sports Economy Research Center of the Central University of Finance and Economics, said that the public's awareness of fitness has been continuously enhanced, the potential of sports consumption has been continuously released, and the integration of sports scenes and life scenes has promoted the rapid growth of the sports industry.
Build a convergence platform
Drive economic growth
A new government exhibition area has been added to this sports expo. In the government exhibition area, people not only saw sports exhibits from different regions, but even had a lot of exhibition content that integrated "cultural and sports tourism", which became one of the highlights of this sports expo.
According to data from the Government Procurement Information Network, the national sports procurement momentum was good in April, with 4 procurement projects and a procurement scale of 718.11 billion yuan. According to Luo Jie, secretary general of the China Sporting Goods Industry Federation, there will be 28 prefectural and municipal government pavilions participating in this sports expo, "which shows that all localities have a highly consistent understanding of the development of the sports industry and attach great importance to the sports industry." Roger said.
Hebei Dingzhou Sporting Goods Association has built the Dingzhou Sports Industry Government Exhibition Area and organized 35 sporting goods enterprises to participate in the exhibition. Shi Daimeng, general manager of Hengda Sports, said that the results of the company's participation in the exhibition are not limited to "selling goods", but will also carry out related project cooperation, which has built a broader development platform for Dingzhou's sports industry. Shandong Leling signed 6 key projects with a total of 5 million yuan, and Che Zhigang, deputy secretary of the Leling Municipal Party Committee, said that this exhibition is also a display of Leling's image.
Roger said that he hopes to adopt more scene-based exhibition methods in the future, provide audiences with a complete set of solutions covering more scenes, and promote the development of the sports industry.
(People's Daily reporter Fan Jiayuan)