What is the fire in Chengdu now? 10,<> people grab tickets for a game, and the membership of the fan association has increased dozens of times

Going to Phoenix Mountain to watch football has become the most fashionable lifestyle of Chengdu people, and it is also the biggest "explosive style" in Chengdu at present.

The football here is pure, the fans are exciting, the atmosphere is romantic.

In Phoenix Mountain, the Chinese Super League is no longer a sports competition in the narrow sense, but has evolved into a cultural feast.

Red Star News specially launched a series of reports "Interpreting the Most Bullish Home" to analyze the unique cultural phenomenon of Chengdu Ball Market, start the story behind the "explosive model", and imagine and describe its bright future.

Sun Yuanqing, executive editor of Jinan Times New Yellow River Client, is also a senior sports photojournalist. Despite his managerial role, he has always been on the front lines of sports photography.

On May 5, Sun Yuanqing visited Chengdu Phoenix Mountain Professional Football Stadium with Shandong Taishan, and he was well-informed after reporting on many World Cups, but after shooting the match between Du Rong City and Shandong Taishan on that rainy night, Sun Chengqing sighed sincerely: "Chengdu's home stadium is too good!" This kind of atmosphere (referring to the stadium lights out and 10,<> people singing after the game), the Chinese Football Association should fully promote it in China! ”

In 2023, Chengdu's ball market has completely exploded! In the four home stadiums that have ended in Chengdu Rongcheng, the attendance is 39686, 38665, 39853 and 39920. Compared with the attendance, what is more fascinating is the explosive atmosphere of the home stadium of Phoenix Mountain and the "starlight concert" after the game, which also attracted many female fans and Internet celebrities to take the initiative to check in, setting off a wave of "I am crazy for tickets" that has not been seen for many years in Chengdu, such a grand occasion still appeared in 1995 during the "Chengdu Defense War" in Quanxing, Sichuan, when Chengdu fans were also queuing up all night to buy tickets.

However, the hustle and bustle of the former adult body has turned into the dust of history, and the sound of "majestic" in Phoenix Mountain is still loud today.

Chengdu Business Daily - Red Star News reporter Jiang Shan

Interpret the best home field

Keywords: 1 second space About 10,8 people grabbed tickets for a game, and it sold out in <> minutes

Zhang Limei, president of the Sichuan Provincial Fan Association, was in an embarrassing situation before the start of the new Chinese Super League season.

In mid-April this year, Chengdu Rongcheng Club released the home ticket plan, when a total of 4,1 packages were launched, with prices ranging from 2 yuan ~ 1200 yuan. At that time, the club gave the Sichuan Provincial Fan Association 3360,1500 packages, which was the original price of 1800,6000 yuan, and it was also a relatively well-located area. As a reward for the association, there is also a certain discount in terms of price. Zhang Limei told reporters. But what she didn't expect was that the Sichuan Provincial Fan Association, which has 1000,<> members, had a slow sale of tickets at that time, "Some members feel that it is a bit expensive to take out more than <>,<> yuan at one time to buy tickets." In addition, some people feel that they may not be able to come every game, and it is not cost-effective to buy a package, so it is better to grab tickets temporarily before the game. ”

In the end, the provincial fan association only sold more than 800 packages internally and returned more than 600 sets to the club, and Zhang Limei felt "very embarrassed". "Now many people's intestines are repentant! After each game is ticketed, it is empty in seconds, how to grab it! ”

How hard is Chengdu Rongcheng's home ticket to grab now? This data may be the most intuitive - at 4 o'clock on April 19, Chengdu Rongcheng's first single game tickets of the season were officially launched online, and the first batch of more than 14,1 tickets was sold out within an hour. At 8 o'clock that night, the second batch of more than 19,8000 tickets online was quickly sold out... In the following home games, Chengdu fans continued to refresh the record of ticket grabbing, and after the ticket was issued for the match between Chengdu Rongcheng and Changchun Yatai on May 5, it ended the "battle" in 12 minutes! According to news, about 8,10 people rushed for tickets online that day. Every fan who successfully grabbed tickets was the "chosen son" on that day!

"Every day people ask me, can I buy a replacement ticket?" Zhang Limei said, "Where is there still a chance." Now that people are applying for membership at any time, we will inform you in advance that membership is possible, but this season it is no longer possible to provide a channel for purchasing packages. ”

Keyword 2 Surge From 98 to more than 2500,<>, Red Blade suspended the recruitment of new members

The explosion of the Chengdu football market has also given a new life to various fan organizations in Chengdu.

In the lowest years of the Chuanrong team, many fan organizations in Chengdu were in a difficult state of survival in the cracks. Now in the north stand of Phoenix Mountain, the "Red Blade" fan meeting with its fierce shouting, singing and dancing, and "international style" flags and banners has actually been dormant for a long time in previous years. In the four years from 2014 to 2018, "Red Blade" had no team to follow, and although the fan club was not disbanded, it lost many members. After the Chengdu Xingcheng Club (the name of Chengdu Rongcheng before changing its neutral name) raised its flag, "Red Blade" was voted by members to officially return in 2018 and fully support Chengdu Xingcheng. According to Lao Xie, a council member in charge of the work of the "Red Blade" members, when Chengdu Xingcheng participated in the lowest level of the Zhongguan League, the association had only 98 people, "in fact, by the time of the Central B, there were only more than 500 people".

When Chengdu Rongcheng was promoted to the Chinese Super League, "Red Blade" conquered everyone on the scene with his belief and performance of "loyalty, blood, passion, persistence, selflessness, and fearlessness" in Phoenix Mountain, although the association has certain requirements for new member recruitment, but still can not stop the snowflakes flying in the application for membership, Lao Xie said: "Last year our members were more than 1100,1400, this year we added <>,<> people, and after the start of this year's league, there are still many people who want to join, but we temporarily stopped recruitment." ”

The Sichuan Provincial Fan Association, the oldest fan organization in Chengdu, has reached a total of 6000,60 people, plus local branches. In this regard, Zhang Limei sighed a lot, she said: "Our membership fee is only 80 yuan, but at the lowest point of Sichuan football, only more than <> people paid. In order to survive, the association's drum band sometimes has to participate in the celebrations of some enterprises and businesses, play drums for them, and rely on this commercial performance method to earn hundreds of yuan to maintain the operation of the association. ”

In other words, "Red Blade" and the provincial fan association have seen 25 times and 75 times the increase in membership respectively compared to the lowest period!

Zhang Limei is also very clear that many members who have joined the association in the past two years are aiming to join the association to get Chengdu Rongcheng home tickets more conveniently, "In fact, this is also a good thing, indicating that more people have begun to pay attention to Chengdu football." So as long as it is in line with the association's philosophy of supporting all local teams and supporting the Chinese national team, we can accept it."

Keyword 3 Warm Original post-match "Starlight Concert" helped Chengdu Ball Market to be searched for repeatedly

In fact, the current explosion of Chengdu Ball Market has a lot to do with Phoenix Mountain's original post-match "Starlight Concert". Starting from "Hey Jude" after the first home of this year, to the "Meteor Shower", "Chengdu" and the "Easter egg" "Love You for 4,4 Years" on Mother's Day, a chorus of thousands of people has created a famous scene. Amid the warm singing on the field, the fans' mobile phone flashlights were dotted, and thousands of shimmers converged into a brilliant sea of stars. Such a rare warm scene in the football field has been transmitted to more people through the information channels of the new media era. 100,400 live viewers are <>,<> self-media, who share what they see and hear to their moments, WeChat groups, Weibo, Douyin, Xiaohongshu... If the information of a live audience can affect <> people, there are <> million people outside the stadium who can intuitively feel what is happening in Phoenix Mountain at this moment.

Now, more and more Internet celebrities with exquisite makeup are wearing Chengdu Rongcheng jerseys and cheering uniforms and checking in at the Phoenix Mountain Football Stadium. Although they may not understand the meaning of "offside" and cannot name a few players on the field, they have also played a role in spreading and creating momentum for the Chengdu market, which has repeatedly appeared in hot searches this season.

Although some people jokingly said that these Internet celebrities came to rub hot spots, many fans did not dislike these people, and always looked at them with a smile at the scene, which also reflected the inclusive side of Chengdu people. In fact, the essence of fans watching football is a group activity suitable for all ages. For football leagues to reflect commercial value, they also need the game to be spread and diffused. It is the massive amount of information online that has promoted the popularity of the Chengdu Ball Market offline, so that more people are willing to enter Phoenix Mountain and immerse themselves in this fiery atmosphere.

Lao Xie, a member of the board of directors of the "Red Blade" fan club, said: "Whether it is to come to Phoenix Mountain to make fun or rub hot spots, they are actually needed, which is also the beginning of cultivating the habit of watching more people on the spot." But I also hope that everyone can gradually change from simply experiencing the atmosphere of the game to having more emotional bonds with the team and players, so as to gain a sense of belonging, which is the right direction for the sustainable development of the football environment. ”