(Economic Observation) The "multi-point blossom" event economy "ignites" the vitality of the Shanghai region
Shanghai, April 4 (ZXS) -- Shanghai Half Horse, Su River Half Horse, Shanghai City Amateur League, Cycling Challenge... Recently, cultural and sports events have "blossomed at many points" in Shanghai, and the event economy has "ignited" regional vitality.
In the Putuo section of Suzhou River, an event economy driven by the "Half Masu River" brand is taking shape. Wang Jue, deputy mayor of Putuo District, Shanghai, told China News Agency that the 2023 Shanghai Suzhou Creek Half Marathon course covers industrial remains, modern business districts, parks, green spaces, cultural relics and monuments on both sides of the Suzhou Creek, which is not only a charming track, but also a sightseeing and tourism route suitable for all people to share and participate in by all ages, integrating sports events with industry, culture, tourism and other functions, which can further drive the linkage development of business tourism, culture and sports.
On April 4, the 22 Shanghai Suzhou Creek Half Marathon started in Putuo District, Shanghai. (Photo courtesy of Putuo District)
"In the future, Putuo District will continue to make good use of the resources of the 'Banmasu River' to hold a series of rich events, including water sports dragon boats, rowing, land activities, road running, and intellectual sports such as chess and cards on stage." Wang Jue said.
In Xuhui District, build the Wind Valley Sports Park project on the west bank of Lepower; In Minhang District, the first old factory renovation project was created: Le Power Minhang Sports Center... Orange Lion Sports Technology (Shanghai) Co., Ltd. is deeply engaged in Shanghai's "muscle line", the company's general manager Peng Keng told reporters that each sports event has a fan group, their behavior of watching or participating in is an important part of the sports industry chain, can produce lasting economic benefits, and also help the improvement of urban public service quality and soft power.
Located on the Xuhui Riverside, Lepower West Bund Wind Valley Sports Park integrates sports ecology, urban fashion and trend elements. (Photo courtesy of Orange Lion Sports)
"When the brand of the event is landed, it is not only the crowd, but also traffic and attention," Peng said, adding that for the city, the opportunity to show the good ecological and business environment in the region is the best investment advertising. "The successful holding of the event will bring considerable benefits to the local catering, tourism, transportation, media and other industries, and can also launch its own golden business card for the city." It is also of far-reaching significance to promote the dissemination of local national health concepts and help the development of national fitness. ”
Official data shows that in 2021, the total output (total scale) of Shanghai's sports industry was 1737.80 billion yuan (RMB, the same below), with an added value of 596.31 billion yuan, and the added value of the sports industry accounted for 1.4% of the city's GDP that year. The 2025th Five-Year Plan for the Development of Shanghai's Sports Industry points out that by <>, Shanghai will basically become a world-famous sports city.
How can Shanghai build a global sports city and develop an event economy? Peng Keng believes that at this stage, cross-regional and cross-cultural exchanges have been rapidly restored, and sports events, as an important communication medium, have highlighted social, cultural and economic values. "In the next step, Shanghai can strengthen communication with overseas events, provide sports fans with rich event content, and create more opportunities for relevant sports industry clusters in Shanghai and the Yangtze River Delta region."
According to He Wanpeng, president of Shanghai Qiantan Emerging Industry Research Institute, Shanghai is essential to build a global sports city and further expand its global influence. He believes that if we want to improve the city's sports temperament, we can roughly start from three aspects: "hosting competitions", "making stars" and "educating institutions". Shanghai should combine its own advantages to actively attract and cultivate world-class sports institutions, attract the attention of the global sports community, and give voice to China's voice and shape China's image in the international sports arena. With the construction of a global sports city, we will continue to enhance Shanghai's soft power. (End)