China News Agency, Beijing, March 11th: How can the heritage of the Winter Olympics be integrated into people's lives?

　　China News Agency reporter Xing Chong

　　The Olympic legacy is called "the result of realizing the vision of the Olympic Games". How should the "post-Winter Olympics article" be done so that the legacy of the Beijing Winter Olympics can be better integrated into the lives of the people?

During the two sessions of the country this year, many representatives and committee members offered advice and suggestions on this.

　　Let the public become the "protagonist" of the Winter Olympics

　　As the material heritage of the Olympic Games, how to redevelop and utilize the Olympic venues is a must-answer question for the host country after each Olympic Games.

　　"The end of the Winter Olympics has not weakened people's enthusiasm for participating in ice and snow sports. On the contrary, these Winter Olympics venues have given them more opportunities and temptations, especially attracting young people to be fascinated by winter sports." Member of the National Committee of the Chinese People's Political Consultative Conference and winner of the first gold medal in China's Winter Olympics Yang Yang said that popularizing the originally niche ice and snow sports to the public may be the "most important legacy" of the Beijing Winter Olympics.

　　For example, Yang Yang said that the experience of the "Ice Ribbon" in the National Speed ​​Skating Stadium is very good.

Since its opening to the public in July last year, the "Ice Ribbon" has received nearly 210,000 tourists. Not long ago, the first citizen speed skating series was held here. Participants wrote their names on the record wall and won the Beijing Winter Olympics The same courtesy for record-breaking players also changed the "Ice Ribbon" from "the fastest ice" to "the ice of the public".

　　Only by injecting more "sports +" functions into the Winter Olympics venues can we better provide multi-cultural and sports services to the public.

Wu Chen, deputy to the National People's Congress, chief architect and planner of Beijing Architectural Design and Research Institute Co., Ltd., and chief architect of Shougang Group, said that creating and managing Olympic heritage is a long-term social activity, and it will continue in the post-Winter Olympics era. Improve the "Sports+" function, create more consumption scenes, make the facilities of the Winter Olympics venues such as Shougang Park more dynamic, and become urban micro-resorts around the public.

　　Let "cold resources" continue to transform into "hot industries"

　　Before the opening of the Beijing Winter Olympics, China had fulfilled its promise of "driving 300 million people to participate in ice and snow sports".

The "Beijing 2022 Winter Olympics and Winter Paralympics Legacy Report (After the Games)" shows that by 2025, the scale of China's ice and snow industry is expected to reach one trillion yuan, and the huge market provides room for ice and snow sports and industrial development.

　　"The key to making good use of the legacy of the Winter Olympics is to transform the background color of ice and snow and the characteristics of the Olympics into practical things that promote local economic and social development, people's livelihood and employment." Bao Bao, member of the National Committee of the Chinese People's Political Consultative Conference and director of the China Sports Policy Research Institute of Beijing Sport University Ming Xiao believes that turning resources into products, turning products into markets, and promoting the development of the ice and snow industry is "the most realistic utilization of the Winter Olympics heritage."

　　In the first snow season after the Beijing Winter Olympics, 1.367 million people went skiing in Chongli, Hebei, and more than 90% of them were tourists from other places.

Li Keliang, deputy to the National People's Congress and mayor of Zhangjiakou City, Hebei Province, said that to do a good job in the post-Olympic economic development, it is necessary to find out the matching point between the unique advantages of successfully hosting the Olympics and economic and social development.

"This year, a total of 203 sports events, cultural tourism, conferences and exhibitions will be hosted, enriching a variety of business formats, and accelerating the creation of an international ice and snow sports and sports cultural tourism destination city."

　　With the expansion of ice and snow sports in the south and east, making good use of the "cold resources" of ice and snow is not only a "patent" in the north.

Liu Qijun, a deputy to the National People's Congress, deputy secretary of the Party Committee and head of the Shennongjia Forest District in Hubei Province, said that ice and snow tourism is the key to solving the "seasonal imbalance" in Shennongjia tourism.

In the past, the supply of winter tourism products in Shennongjia was relatively small. With the accelerated transformation of the advantages of ice and snow resources in recent years, the Zhengyu High-speed Railway and Baoshen Expressway have been completed and opened to traffic.

"Through methods such as 'ice and snow + hot springs + homestay + food', 'cold resources' can continue to be transformed into 'hot industries' that strengthen the region and enrich the people, thereby providing stronger support for rural revitalization."

　　Let the spirit of the Beijing Winter Olympics continue to nourish people's hearts

　　During the process of bidding, organizing, and holding the Beijing Winter Olympics, the spirit of the Beijing Winter Olympics has been formed, which is "keeping the overall situation in mind, being confident and open, facing difficulties, pursuing excellence, and creating a better future together."

Bao Mingxiao believes that the spirit of the Beijing Winter Olympics is a precious legacy of the Winter Olympics.

"Currently we are facing a turbulent external environment and arduous and complex domestic reform, development and stability tasks. Carrying forward the spirit of the Beijing Winter Olympics has extensive guiding significance for scientifically responding to current challenges and promoting high-quality development of various undertakings."

　　Not long ago, at the launching ceremony of a series of activities to commemorate the successful first anniversary of the Beijing Winter Olympics, International Olympic Committee President Bach talked about the legacy of the Winter Olympics in a video speech, saying that Chinese Olympians continue to vividly interpret the new Olympic motto - "Faster , Higher, stronger - more united" is an important asset of the Beijing Winter Olympics.

Ji Dong, member of the National Committee of the Chinese People's Political Consultative Conference and coach of the National Freestyle Skiing Aerials Team, said that as a front-line coach, he will continue to strengthen his studies, carry forward the spirit of the Beijing Winter Olympics with practical actions, improve his coaching ability, and cultivate more outstanding athletes.

　　"This is the brilliance of my sports career, and it is also the wealth on the road of life." Ren Ziwei, deputy to the National People's Congress and champion of short track speed skating at the Beijing Winter Olympics, said that the moment of winning glory for the country in the Winter Olympics is still unforgettable. Guided by the Olympic spirit, continue to train seriously, and be a leader in national fitness and a sports model for young people.

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