Ice and snow tourism during the Spring Festival this year has become a tourist highlight in various places, and China's ice and snow industry continues to heat up in the post-Winter Olympics era
my country's ice and snow industry is expected to reach one trillion yuan by 2025
This year's Spring Festival holiday, ice and snow tourism has become a highlight of tourism in various places.
Ski resorts in Chongli, Hebei, Jilin, Xinjiang and other places are warmly welcoming visitors. Snow lovers from Jiangsu, Zhejiang, Shanghai and Guangzhou flock to Jilin. Ski lovers in Beijing still love the ski resorts in Chongli. , The wish to go to Xinjiang to ski a "powder snow" was realized.
Judging from the statistical data from various places, although this snow season is not over yet, the ski resort has already handed in a brilliant answer sheet. For practitioners in the ice and snow industry, this "report card" means new vision and expectation.
The "Beijing 2022 Winter Olympics and Winter Paralympics Post-Game Legacy Report" released this month disclosed that the total scale of China's ice and snow industry was 270 billion yuan in 2015, and it will increase to 600 billion yuan in 2020, and it is expected to reach 1 trillion yuan by 2025. Yuan.
"Let's go" ski trip
With the implementation of the "Class B and B Control" of the new crown virus infection, more and more citizens have embarked on a "go and go" ski trip.
During the Spring Festival, Abu, a girl from Beijing, went to Jilin with friends. Although she is a novice, she still loves Jilin. I have skied in Songhua Lake and Beidahu for three days each.” According to Abu’s observation, among the snow lovers who go skiing in Songhua Lake and Beidahu, in addition to Beijing tourists, more are skiers from Guangdong, Fujian and other southern regions. Especially in the two or three days before the Spring Festival holiday, the number of tourists is not small. The number of tourists drops slightly on New Year's Eve and the first day of the first month, but increases significantly from the second day of the first month.
Xiao Wu, a boy from Beijing, has a skiing history of more than 20 years.
"This year's snow season, I basically go to Chongli every other weekend to ski. There are many ski resorts in Chongli. We discuss which ski resort to go to and start off after discussion." Xiao Wu said, next weekend, he and My friends also want to go skiing in Chongli. "Now it's very convenient to leave and return to Beijing. As long as we make an appointment, we can leave."
In the past weekend, Mr. Hou’s family and 9 friends also went skiing in Chongli. During the Spring Festival, Mr. Hou also went skiing in Jilin with his relatives and friends.
"After the Beijing Winter Olympics, I feel that there are suddenly more people skiing around me, especially snowboarding, which may be influenced by Su Yiming and Gu Ailing at the Winter Olympics." Mr. Hou has been snowboarding for a long time. Playing with friends who are snowboarding, he specially learned snowboarding while skiing in Jilin.
"I watched a lot of teaching videos on the Internet, and after three days of exploring in the snow field, I basically mastered the skills of snowboarding."
Xinjiang's "powder snow" is popular and some hotel rooms are sold out
This year's snow season, Xinjiang ski resorts are sought after by snow lovers.
Mr. Hou and Xiao Wu both told reporters that due to the weather conditions, most of the ski resorts in Xinjiang can achieve real "powder snow", that is, natural snow, which is the snow quality that ski lovers most yearn for.
"Skiing on 'powder snow' feels like the whole world is quiet, and it is very addictive." Mr. Hou said.
Mr. Song, a citizen of Beijing, went skiing in Altay, Xinjiang a few days ago, galloping down the high slopes every day, which made him very addicted.
The reporter saw from the video taken by Mr. Song that there seemed to be few people in the ski resort, but Mr. Song said: "It's not that there are few people, but the ski resort is too big. If you put thousands of people in it, you can't find them at all." Some hotels have fully booked viewing rooms.” The reporter found out from the travel platform that some hotel rooms have been sold out, and the price of high-star hotel rooms is nearly 2,000. Yuan/room night.
According to media reports, starting from the Spring Festival, major ski resorts in Xinjiang have ushered in a wave of tourists. From January 21 to 27, 5S ski resorts in Xinjiang received 121,800 tourists, a year-on-year increase of 4.94%.
From January 21 to February 5, the number of visitors to the Altay General Mountain International Ski Resort reached 119,552.
On January 25, the number of single-day ski tourists in Keketuohai International Ski Resort and Hemu (Jikpulin) International Ski Resort hit a record high, receiving a total of 15,400 tourists on that day.
Compared with Xinjiang, Hebei Chongli and Jilin, which are closer, are the most popular skiing destinations outside Beijing for Beijing snow lovers.
Relevant data show that from New Year's Day to January 25 this year, the Beijing-Zhangjiakou high-speed railway from Beijing to Chongli has an occupancy rate of more than 90%, sending a total of 34,000 passengers.
Among them, the passenger volume on the second and third days of the first month of the lunar calendar reached 4,200 passengers.
During the Spring Festival of the Year of the Rabbit, a total of 156,900 tourists skied in Chongli to celebrate the New Year.
In Jilin Province, the total number of people received by Vanke Songhua Lake Resort in Jilin City during the Spring Festival holiday reached 44,600, a year-on-year increase of 13%. The daily passenger flow of Beidahu Ski Resort reached about 8,000 people. .
Practitioners welcome the busiest winter in recent years
The arrival of the skiing fever has also driven the enthusiasm of ski instructors and ski resort managers. This ski season is the busiest winter for them in recent years.
In the past few days, Jilin ski instructor Xiaotu is still busy—classes start at 9:00 in the morning and end at three or four in the afternoon. Xiaotu "soaks" in the ski field all day.
Xiaotu is from Fujian. Because he loves skiing, he traveled from the south to the north alone. Being a ski instructor not only allows him to enjoy the fun of ice and snow, but also earns a good income.
"Ninety-five percent of the Songhua Lake Ski Resort are foreign tourists, most of whom come from Jiangsu, Zhejiang, Shanghai and Guangzhou. Children in the south have never seen snow, and they are very excited when they arrive at the ski resort." One, "There are a lot of snowboarders. Some students have been skating for three consecutive days, and they want to continue skating at night. They are very enthusiastic. Seeing that everyone is skating in style, I am very happy."
Although Xiaotu is in Jilin, some of his equipment is still in Chongli Ski Resort.
Like many ski instructors, the ski resort is not only Xiaotu's "home", but also a track for him to gallop to his heart's content.
"After this snow season is over, I will go to Chengdu for training, hoping to make greater progress."
Ren Xiaoqiang, Marketing Center Manager of Chongli Taiwu Group, is busy with his colleagues and started preparing for the summer operation of the ski resort, "Skiing in winter and creating a leisure tourism destination in summer, we will launch many summer sports, let everyone come here to escape the summer heat, reunion."
focus
How will the ice and snow industry develop in the post-Winter Olympics era?
The successful holding of the Beijing Winter Olympics has promoted the widespread popularization of ice and snow sports in China, and also promoted the rapid development of China's ice and snow industry.
Today, my country has initially formed an industrial structure focusing on ice and snow public fitness and leisure, with equipment manufacturing, ice and snow tourism, competition performances, sports training, venue services, and ice and snow exhibitions.
The "Beijing 2022 Winter Olympics and Winter Paralympics Post-Game Legacy Report" released this month disclosed that the total size of China's ice and snow industry has increased from 270 billion yuan in 2015 to 600 billion yuan in 2020.
After the Winter Olympics, China will continue to promote the upgrading and development of the ice and snow industry, optimize the industrial layout, improve the industrial development system, continuously improve independent research and development capabilities, and promote the comprehensive, coordinated and sustainable development of the ice and snow industry. It is estimated that by 2025, the total scale of China's ice and snow industry will reach 1 trillion Yuan.
How did my country's ice and snow industry develop, and how will it improve in the future?
The original "upgrade" of ice and snow equipment has entered the fast lane
Taking the preparations for the Winter Olympics as an opportunity, China's ice and snow sports equipment manufacturing industry has overcome technical difficulties. Products have grown from scratch, brands have grown from existing to excellent, the market scale and investment have continued to expand, industrial parks have flourished, and independent research and development capabilities have gradually increased. Consumption in the ice and snow equipment market has increased significantly, and the development of the equipment manufacturing industry has entered the fast lane.
As of 2020, there will be nearly 20 ice and snow equipment industrial parks and towns across the country. In 2022, China's ice and snow equipment industry is expected to have annual sales revenue of more than 20 billion yuan, with an average annual growth rate of more than 20%.
Driven by the Winter Olympics, my country has accelerated the construction of a number of ice and snow equipment manufacturing industrial bases.
Langfang City, Hebei Province has laid out the construction of industrial parks, focusing on cultivating and introducing the ice and snow equipment manufacturing industry, and forming a whole ice and snow industry chain.
Jilin City Ice and Snow Equipment Industrial Park focuses on introducing a group of heavy equipment manufacturers such as cable cars and snow machines and light equipment manufacturers such as carbon fiber skis and ski suits. It plans to invest 300 million yuan and cover an area of more than 100,000 square meters.
In recent years, guided by the "Technological Winter Olympics" and promoting industrial upgrading with technological innovation, ice and snow equipment has continuously strengthened original technology and core technology innovation, and local ice and snow enterprises have improved their independent research and development capabilities, facing domestic and foreign markets, and creating high-end brands of ice and snow products. It also increased the localization rate and market share.
Ice and snow tourism builds a service complex from north to south
The Beijing Winter Olympics also drove the rapid growth of ice and snow tourism, and ice and snow tourism has become a new fashion for the whole people.
During the 2020-2021 snow season, the number of ice and snow tourists across the country will reach 230 million, and tourism revenue will reach 390 billion yuan.
Relying on the resources of the Winter Olympics ice and snow venues, promote Beijing Yanqing and Zhangjiakou Chongli to become world-renowned ski tourism resorts, and promote the construction of national sports tourism demonstration areas.
At the same time, support the construction of a number of provincial-level ice and snow-themed tourist resorts with convenient transportation, complete infrastructure, unique ice and snow landscapes, high-quality products and services, and rich ice and snow customs, and launch a number of ice and snow tourism themed boutiques with folk customs and ice and snow cultural characteristics line.
Not only in the north, but in recent years, all parts of the south of my country have also joined the army of "ice and snow consumption".
"From the national level, the infrastructure of ice and snow sports has made great progress. From what I have seen, many indoor ski resorts in southern my country are full, and the enthusiasm for consumption has been stimulated. In the north, newly built ski resorts, ice The area is also getting bigger and bigger. There are also transportation infrastructure, and it is more and more convenient for North China to go to ice and snow tourism destinations, and there are more and more people.” said Gao Yunchao, deputy director of the Beijing Olympic City Development Promotion Center.
At the same time, ice and snow tourism is also developing towards the integration of "ice and snow tourism + culture", "ice and snow tourism + education" and "ice and snow tourism + technology".
Various localities tapped and utilized the Winter Olympics and local traditional ice and snow cultural resources to enrich the cultural elements of ice and snow tourism and festive ice and snow activities to create an ice and snow cultural tourism season.
Relying on the Winter Olympics venues and ice and snow resources, promote and popularize ice and snow sports for young people, and promote the development of ice and snow research tourism and winter camps.
Beijing, Hebei and other places have applied the achievements of the "Science and Technology Winter Olympics" to promote the application and popularization of new technologies such as big data, cloud computing, Internet of Things, blockchain, 5G, Beidou system, and virtual reality in the field of tourism, and promote the development of smart tourism.
The "Beijing 2022 Winter Olympics and Winter Paralympics Post-Game Legacy Report" introduced that in terms of expanding the consumption potential of ice and snow tourism, facing both international and domestic markets, my country will cultivate and shape ice and snow tourism brands, and guide the people to actively participate in ice and snow tourism activities .
Cultivate market players, optimize the consumption environment, encourage and guide local regions to combine local market demand, promote the comprehensive development of ice and snow facilities, culture, commerce, entertainment, etc., and create an ice and snow tourism service complex.
Let sports culture run through the year through ice and snow events
The Beijing Winter Olympics has greatly promoted the vigorous development of ice and snow events. The number of various ice and snow event performances has increased steadily, promoted the popularization of winter sports, served mass events and local economic development.
The "Beijing 2022 Winter Olympics and Winter Paralympics Post-Game Legacy Report" disclosed that since 2015, international high-level ice and snow events such as speed skating, ice hockey, curling, veneer and freestyle ski jumping have settled in China. The number of high-quality ice and snow events with strong ornamental value, such as snowboarding, figure skating, and short track speed skating, continues to increase across the country.
Various youth ice and snow events are in the ascendant, which has promoted the upgrading and development of various domestic and international professional ice and snow sports events.
According to the person in charge of the relevant department of the Beijing Winter Olympics Organizing Committee, after the Winter Olympics, my country will introduce more international high-quality ice and snow events, and actively bid to host international high-level winter sports events such as the World Cup, World Championships, Intercontinental Cup, Champions Cup, and Grand Prix. Introduce international fitness and leisure competitions, and encourage qualified regions and cities to actively bid for intercontinental, youth and college winter games.
In addition, after the end of the Winter Olympics, my country has also vigorously cultivated the domestic ice and snow competition performance market.
Comprehensive ice and snow events such as the "National Winter Games" have innovative forms and rich content. They also set up mass competitions and competitions to meet the needs of the masses for participation and experience.
At the same time, organize activities related to ice and snow skills such as roller skating and grass skating in non-snow seasons.
Promote the upgrading and development of professional ice and snow sports events, attract global ice and snow sports fans, promote the professional development of winter sports, and develop professional leagues such as ice hockey.
Support social forces to create highly ornamental high-quality ice and snow events such as figure skating, ice hockey, curling, snowboarding and short track speed skating, guide and cultivate ice and snow sports commercial performance projects, and continuously expand the domestic ice and snow event performance market.
"After the Winter Olympics, we will focus on the characteristics of the double Olympic cities, so that the legacy of the Double Olympics will benefit more citizens. We will hold the Olympic City Sports Culture Festival, the International Youth Ice Hockey Invitational Tournament, and in the future, we will use various platforms to let Sports culture can run through the year." Gao Yunchao told reporters.
Written by A10-A11 Edition/Beijing News reporter Wu Tingting and Wu Wei