SVT CEO Hanna Stjärne on the Olympic rights: "It is responsible"

Hanna Stjärne talks about how SVT was able to secure the rights for four Olympics.

- There have been long and difficult negotiations, as is often the case with sports rights these days.

We also cooperate with the other public service companies in Europe via the EBU.

That has helped too.

It is clear that sports rights are expensive, but in this case it has landed at a responsible level, she says.

How much has SVT paid?

- We cannot comment on that, but it is responsible.

To go in and buy this, how is that made possible?

- We have wanted this for a long time.

SVT lost the rights in 2011 and last broadcast from London in 2012. Over the years there have been many emails and calls from viewers around the country who have said 'can't you broadcast the Olympics again?'.

It is clear that we have wanted it and now we are here, says Hanna Stjärne.