China News Service, Tianjin, January 15 (Reporter Wang Junyan) In order to continue to promote the spirit of the Beijing Winter Olympics and continuously improve the atmosphere of ice and snow consumption in Tianjin, on the 14th, the launching ceremony of the 2023 Tianjin Ice and Snow Consumption Festival was successfully held in Dongli Wanda Plaza.
The event is jointly directed by the Tianjin Municipal Bureau of Commerce and the Municipal Sports Bureau, hosted by the Municipal Federation of Commerce and the Municipal Sports Industry Association, and undertaken by the Dongli District Commerce Bureau and Wanda Commercial Management Tianjin City Company.
The 2023 Tianjin Ice and Snow Consumption Festival, with the theme of "Traveling in the World of Ice and Snow and Sharing a Better Life", runs through important nodes such as the Spring Festival and the Lantern Festival. The integrated development of business, travel, culture and sports focuses on the "Four Actions" of Ledong Ice and Snow, Leyou Ice and Snow, Tesco Ice and Snow, and Enjoy Ice and Snow.
The city's major ski resorts and skating rinks have launched various forms of profit-sharing promotions such as discounts and free experience coupons to ignite the enthusiasm for winter consumption.
Jizhou International Ski Resort, Panshan Ski Resort, Yulong Ski Resort and other professional sports bases have set up tracks of different levels, and launched a number of snow experience projects such as alpine skiing, slope snow circle, children's play snow area, etc., to satisfy professional players and amateur players Diverse needs.
Dongli Wanda Plaza, SM Binhai City Plaza, Jinwan Plaza, Minyuan Plaza, Hedong Aegean Sea Shopping Park, etc. more than 30 key business districts and park scenic spots, built ski resorts, ice skating rinks, etc., and carried out supporting exhibitions of Jinmen folk customs, Playing on the ice and snow, tasting snacks, and feeling the strong flavor of the New Year, let the citizens enjoy the fun of ice and snow without going out of the urban area.
Major sports bases, business districts, parks and scenic spots, etc. will focus on ice and snow sports, and integrate events, special cultural tourism, parent-child entertainment, casual dining and other experience items to better enrich citizens' play choices and create a festive and lively New Year atmosphere.
The Ice and Snow Consumption Festival drives consumption promotion activities in clothing, catering, hot springs, accommodation and other industries.
Major commercial complexes, e-commerce platforms, etc. have set up online and offline ice and snow product zones and special counters to focus on selling ice and snow clothing, equipment and equipment.
At the launching ceremony, the Tianjin Municipal Bureau of Commerce stated that in conjunction with the new round of "Tianjin Tesco" government consumer coupons, it will also organize districts and commercial distribution companies to continue to launch more than 100 ice and snow festivals, food festivals, and new year's goods festivals during the Spring Festival and Lantern Festival. , Shopping Festival, Hot Pot Festival and other online and offline consumption promotion activities to further enhance market confidence, release consumption potential, stimulate the consumption enthusiasm of the general public, and send a big gift package to the people of the city to spend a happy, peaceful and festive Spring Festival.
The Tianjin Municipal Sports Bureau stated that since the beginning of winter, ice and snow consumption in Tianjin has continued to heat up, and ice and snow sports have been further promoted and popularized, creating a new pattern of ice and snow sports development with wide support from the society and active participation of the masses. The next step will be to fully mobilize forces and resources from all walks of life Drive the leapfrog development of winter national fitness and ice and snow sports, and let more citizens experience the joy brought by ice and snow sports.
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