During his tenure, Jair Bolsonaro made the Seleção jersey a symbol of the Brazilian far right, provoking a dislike for the Canarinha among a certain part of the population
The CBF on one side and Lula on the other are trying somehow to reconcile the Brazilians with the jersey.
But your task looks complicated
From our special envoy to Qatar,
Lula did it again.
As after each victory for Brazil in the World Cup since his return to the presidency of the country, the former metallurgist posed on his networks with the jersey of the Seleção in the wake of the 4-1 against South Korea.
"I continue to believe that we can be world champions by playing with the same serenity as in the first period", can we hear him say in his most recent video, where he also pays tribute to Pelé.
Regardless of the content, it is the appearances that count here.
Because since the mandate of Jair Bolsonaro, wearing the jersey of the "Canarinha" has become synonymous with support for the far right.
Political recuperation reached its climax during the last presidential election, when Lula's opponent called on his supporters to wear a Brazil jersey to vote.
An appropriation worthy of "Nazis" according to Juninho
Logically, some left-wing or moderate supporters and sympathizers regret the appropriation of the Brazilian colors by the ex-president, to the point of distancing themselves from the jersey of the national team.
This is explained very well by the former Lyonnais Juninho, pro-Lula, at
20 Minutes
.
“Bolsonaro did what right-wing extremists have always done, which is to talk about patriotism, love the flag and blah, blah, blah.
Can you imagine the weight of this jersey in Brazil?
So he started wearing it right from the start, to associate it with love of country, family and God.
Every time they went out, the Bolsonarists wore the Seleção jersey, which unfortunately disgusted more than one Brazilian.
»
This is the case of Juliana, a 25-year-old educator quoted by UOL, who, like many others, turned to an alternative red jersey.
It could very well have been black or white, the other colors in vogue among the protesters.
The particularity of these t-shirts being to display the symbols of communism such as the sickle, the hammer or the raised fist.
To give an idea of the phenomenon, these jerseys appear in the top 5 sales of one of the most popular stores on social networks, Use Brusinhas.
The CBF has launched its Brazil jersey rehabilitation campaign
“The green and the yellow do not belong to a candidate, do not belong to a party, however insists Lula since the start of the World Cup.
Green and yellow are the colors of the 213 million people who love this country.
So you will see me with the green and yellow jersey, but mine will be number 13 [in reference to the number of his bulletin during the last elections].
»
The CBF got into it, launching, in early November, its own campaign to rehabilitate the yellow and green jersey through a video featuring the song “Tão bem”.
“This is the start of an institutional campaign.
It will be broadcast on open and closed TVs, and on social networks.
It's to show that everyone can feel good wearing the jersey of the selection, "explained the president of the Brazilian federation, Ednaldo Rodrigues.
The body wanted to launch the campaign further upstream of the 2022 World Cup, but its wish not to interfere in the presidential campaign pushed it to wait.
Neymar did the opposite.
By proclaiming his support for Jair Bolsonaro in a controversial Tik Tok video, the Paris Saint-Germain player broke the tacit agreement of the Brazilian locker room, a game of king of silence political version more or less wanted by the CBF, eager to guard against any recuperation within the team.
At the same time, he put a piece back in the jukebox of the Bolsonarist imprint on the Seleção, already strongly won over to the cause of the far right.
Which, it is said, had a little annoyed internally.
Juninho:
When Bolsonaro received the support of many footballers, many people began to drop the Brazil shirt, not to be associated with his politics.
But as Lula said, this jersey belongs to everyone.
»
Richarlison, the breath of fresh air
As if to turn the page, Neymar failed to keep his promise to dedicate his first World Cup goal to Bolsonaro.
From there to say that he no longer supports his ideas, there is a step to take.
The only buoy to which the Brazilian left clings in the Auriverde workforce is actually called Richarlison.
The Tottenham striker has never officially come out in favor of Lula: his press officers even claim that he did not vote at all.
But his commitment against deforestation, racism and in favor of LGBT rights do it for him.
“Today we live in a very dangerous world where you cannot have an opinion.
Whether it's against racism or in favor of the LGBT movement, I support one or the other cause, "he said at the time of the "One Love" controversy in Qatar.
But Richarlison is still too isolated a case.
No offense to Lula, the Canarinha is still under reactionary influence.
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World Cup 2022
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