England, Netherlands and Wales have flagged their captains to wear OneLove armbands during the World Cup, to show their support for LGBTQ rights.
But now they don't seem to be able to carry out their demonstrations.
Despite the fact that Fifa previously urged the countries to avoid political issues, they are now launching their own campaign for social justice during the World Cup.
Among other things, the teams' captain's armbands and screens in the stadiums will show messages that football unites the world and that discrimination is not okay.
At a press conference, Fifa's chairman Gianni Infantino chose to criticize the media, which he believes have been selective in their reporting on the championship.
He also called critics of the championship hypocrites.
"We Europeans should apologize"
- I don't need to defend Qatar, they can do that themselves.
I defend football - and justice.
Who really cares about the workers?
Fifa does it.
Football does that.
The WC does it.
And Qatar does it too.
- We Europeans should apologize for what we have done in the last 3,000 years before we start giving moral sermons.
There are things in Qatar that are not working, that need to be addressed.
But this morality pie from the Western world is so one sided.
It's just hypocrisy, he says.
The campaign is done together with UNESCO, WFP and WHO and will have a new focus area each round.
Fifa president Gianni Infantino believes that he himself knows how it feels to be discriminated against because he was bullied at school because he had freckles and red hair.
- Today I feel Qatari.
Today I feel Arab.
Today I feel African.
Today I feel gay.
Today I feel disabled.
Today I feel like a guest worker.