The total scale will exceed three trillion
Outdoor sports industry development plan outlines a new blueprint
◎Our reporter Liu Yuanyuan
The National Development and Reform Commission recently announced the "Outdoor Sports Industry Development Plan (2022-2025)" (hereinafter referred to as the "Plan") jointly issued by the General Administration of Sports, the National Development and Reform Commission, the Ministry of Industry and Information Technology and other departments.
my country's outdoor sports industry is developing rapidly.
According to statistics, by the end of 2021, the number of people participating in outdoor sports nationwide has exceeded 400 million.
The "Planning" proposes that by 2025, the high-quality development of the outdoor sports industry will achieve remarkable results, the number of participants will continue to grow, and the total scale of the outdoor sports industry will exceed 3 trillion yuan.
In order to make the new blueprint a reality, what kind of work does my country's outdoor sports industry need to do?
Experts have interpreted the "planning".
Promoting the opening of natural resources to outdoor sports
The "Planning" pointed out that my country's outdoor sports industry is still in the early stage of development, and there are still some shortcomings and weak links.
This document clarifies the development of the outdoor sports industry from six aspects: optimizing the development environment of the outdoor sports industry, improving the development layout of the outdoor sports industry, optimizing the structure of the outdoor sports industry, enriching the supply of outdoor sports products, releasing the consumption potential of outdoor sports, and strengthening the support of outdoor sports services. main task.
In terms of optimizing the development environment of the outdoor sports industry, the "Planning" proposes to promote the opening of natural resources to outdoor sports, promote the convenient transportation of outdoor sports equipment and equipment, build a development platform for the outdoor sports industry, and improve the digital and intelligent level of outdoor sports.
"Outdoor sports are physical activities with the natural environment as the carrier and the main forms of competition, fitness, leisure, etc. The development of outdoor sports is of great significance to stimulate the vitality of natural resources and practice the 'Two Mountains Concept'." Zhejiang University National Sports Professor Zhou Lijun, director of the Industrial Research Base, pointed out that my country's natural resources are not very open to outdoor sports. For example, some outdoor sports events with outstanding comprehensive benefits are prohibited from being carried out in nature reserves; aviation flight camps are difficult to construct and operate due to the difficulty of approval for the use of low-altitude airspace. Wait.
Zhou Lijun introduced that it is the norm to use nature reserves to carry out outdoor sports with a global perspective.
According to statistics, the international nature reserves receive an average of 8 billion outdoor sports participants and tourists every year, and widely carry out outdoor sports such as hiking, mountaineering, camping, rock climbing, cycling, skiing, kayaking, paragliding, etc., and promote outdoor sports. The development of equipment and equipment, education and training, etc., has created direct income of 600 billion US dollars.
Zhou Lijun believes that the "Planning" guides the green development of outdoor sports projects on the basis of protecting the ecological environment, innovatively proposes a pilot project to open natural resources to outdoor sports, explores effective practices for outdoor sports to enter national parks and other natural reserves, and further expands outdoor activities. A new space for the development of the sports industry.
Accelerate the transformation and upgrading of the outdoor sports goods manufacturing industry
In terms of optimizing the structure of the outdoor sports industry, the "Planning" proposes to speed up the transformation and upgrading of the outdoor sports goods manufacturing industry.
Strengthen the application of new materials, advanced technologies and equipment in the field of outdoor sports goods manufacturing; encourage outdoor sports enterprises to jointly establish outdoor sports goods R&D and manufacturing centers with universities and scientific research institutes, through resource sharing, optimized combination of innovative elements, traction of major scientific and technological tasks, etc. means to improve the independent research and development capabilities of core technologies.
"Cultivating the main body of outdoor sports industry development is the source of power to promote the development of outdoor sports industry." Zhou Lijun said that at this stage, the brand influence of the main body of outdoor sports industry development in my country is insufficient, which makes the driving force of outdoor sports industry not strong.
Zhou Lijun analyzed that the "Planning" proposes to focus on cultivating leading outdoor sports enterprises, and enhance the core competitiveness and brand influence of enterprises by promoting strong cooperation.
In particular, the "Planning" guides small, medium and micro outdoor sports enterprises to develop in the direction of "specialization, specialization and innovation", striving for market segment champions, and building brand images.
International experience also proves the effectiveness of this initiative.
"Innovation is the first driving force for development, and it is also the source of kinetic energy to activate the outdoor sports industry." Fan Xianwei, associate researcher at the Institute of Social Development, China Academy of Macroeconomics, believes that at present, there are still a series of institutional obstacles to the development of my country's outdoor sports industry. There are not many new technologies such as 5G, big data, Internet of Things, artificial intelligence, etc. to promote outdoor sports product innovation and scene expansion. , to break the bottlenecks and problems that restrict the development of the outdoor sports industry, and improve the quality and efficiency of development.
(Science and Technology Daily, Beijing, November 10th)