Resentment in Sweden because of "Haaland"

Manchester City striker Erling Haaland has sparked discontent in Sweden as his name's resemblance to a county called Haaland has undermined a campaign to lure tourists to the coastal province as he shone with the Premier League champions.

And due to typos due to the similarity of the two names, social media users trying to explore the Swedish province find endless posts about the brilliant Norwegian striker.

It got to the point that Jimmy Sandberg, who is in charge of the "Visit Holland" campaign, wrote an open letter urging fans and journalists to check the accuracy of the Norwegian striker's name.

"We are Hollande. He is Holland," he wrote. "The popularity of the football phenomenon is completely undermining our online presence. Desperately, we now see that all our efforts to promote Holland are quickly fading away."

Netizens searching for pictures of the landscapes and various activities offered by Hollande find countless pictures of the City striker, who shone in the English Premier League, scoring 17 goals in his first 11 league matches.

"Since Haaland arrived at Manchester City and scored all these goals, he has been a big presence in our hashtags and search engines," Sandberg told the BBC.

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