Luleå has been the locomotive in Swedish women's hockey in recent years when the club has lined up SM gold and good attendance figures.

So far this year, the average is 796 spectators, but they are not satisfied.

The target is 1200 on average for this season.

In a league that screams for audiences, they stand out at the top.

- We have a great focus on finding new target groups and we have had that for the past two years.

We aim quite hard at children and young people, both when it comes to activities in connection with the match and pricing, everything around the match arrangement, says CEO Stefan Enbom.

He believes that the club works a lot with what they can influence, but that several factors make it difficult.

Critical of the game schedule

- Take last weekend for example, then we play two home games, Saturday at 12 o'clock against HV71 and then Sunday at 12 o'clock against HV71.

When you meet the same team at a rather awkward time on a weekend, it is very, very tough to attract an audience.

- As a first step, we should have relatively fixed game days and game times.

Ideally, we would always like to play Friday at 6pm and Sunday at 4pm and then definitely not face the same opposition on Friday and Sunday.

It is something we are trying to work towards.

It wouldn't be the solution to everything, but it would help us a lot.

Stefan Enbom believes that the club is working hard on the audience issue on both the men's and women's side, and he hopes that the numbers will get better and better.

- We have gradually built a new audience.

Many of those who frequently watch our SDHL matches do not watch the SHL.

It is very fun, of course, that there are new people who follow Luleå Hockey.

"Positive basic attitude"

But why has Luleå succeeded best in the league?

According to the CEO, the club has thought a lot about it.

- Generally speaking, there is a very positive basic attitude towards women's sports in Norrbotten, which you can see in Piteå with football, basketball in Luleå and handball in Boden.

Then a factor is that we have gone all in on our girls and women's investment on all levels.

People in Norrbotten feel that we are doing this for real.

We have also brought in our business partners who understand that this is important and are involved and contribute to pleasant activities in connection with the match, for example, which helps us attract audiences.