A lot of advertising has crowded into VfL Wolfsburg's preparations for the first real highlight of the season.

"We try to show the players prominently," says sporting director Ralf Kellermann.

In order to promote women's football in general and the Bundesliga top game against Bayern Munich (Sunday, 2 p.m. on Magenta Sport and in the live stream of BR and NDR) in particular, the main actresses have recently appeared in various television programs.

Thanks to the great enthusiasm that remains due to the spirited European Championship in England, VfL goalscorer and national player Alexandra Popp was in particularly high demand.

After all, her teammate Joelle Wedemeyer appeared in ARD's "Tigerenten Club".

Great efforts are being made to use the new momentum in women's football.

For the duel between the two best German teams, there will be a move to a prominent stage on Sunday.

Almost 20,000 spectators are expected when VfL Wolfsburg moves from its small stadium to the large men's arena on the banks of the Mittelland Canal.

"The response is significantly better than in previous years," says VfL goalkeeper Merle Frohms.

A small boom thanks to the EM

On Thursday, at the start of the Champions League, she was happy that 1,700 paying stadium guests wanted to see Wolfsburg's 4-0 win against SKN St. Pölten.

The Bundesliga top game against the Munich women should be the next eye-catcher that brings women's football forward.

Frohms expects a game at the highest level in which the small moments decide.

Anyone who advertises a lot and shines in the media has less time for the essentials.

For the best players of VfL Wolfsburg and FC Bayern Munich, there is a demanding balancing act to be mastered these days.

Shining on the field and working as PR ambassadors is not an easy task in view of the small boom thanks to the European Championship and the German team reaching the final.

"Our players can hardly save themselves from inquiries," says VfL mastermind Kellermann.

As a coach and official, he fought for years to make German women's football more popular.

Now he suddenly has to make sure that too much hustle and bustle doesn't affect performance.

Kellermann's advice to the players is: It's a good tactic to get as much motivation as possible from the adrenaline that's been pumping out recently.

The Fourth Spring of Alexandra Popp

What is still being argued about in the Bundesliga is the question of who is actually entitled to the role of favourite.

FC Bayern won their opening game in the Champions League against FC Rosengard from Norway almost 2-1 – without Giulia Gwinn, who suffered a serious cruciate ligament injury.

What VfL Wolfsburg had to offer in their dress rehearsal against St. Pölten looked a little more confident.

Nevertheless, no one in Wolfsburg or Munich wants to say out loud that they could be superior to the other.

When looking at the performances of the Lower Saxony, it is noticeable that head coach Tommy Stroot benefits from a broad squad of extremely high quality players.

He can always vary and experiment in games in the Bundesliga, in the DFB Cup and in the Champions League.

Alexandra Popp, who has been outstanding on offense for years, recently played in midfield and directed her team.

At the age of 31, according to Ralf Kellermann, she experienced "her second, third or fourth spring".

What that will do nationally will become clear in the short term in the duel with Bayern Munich and in the long term probably only after the group stage of the Champions League.

"German club football doesn't have to hide in European comparison," says Kellermann.

His basic assessments of women's football are well-formulated invitations to the summit meeting in Wolfsburg.