Image source: Screenshot from the International Olympic Committee website.
China News Service, September 29. On the 28th local time, the International Olympic Committee announced a new visual recognition system.
The new visual system is designed to support the core values of the Olympic brand while enhancing its recognition and impact.
The Olympic rings are a famous symbol designed by Pierre de Coubertin in 1913.
Based on the Olympic rings, the Olympic Games has long been one of the most recognizable brands in the world.
But as the brand evolved over the past 100+ years, the IOC recognized the need to create a comprehensive base identity.
May Grave, Head of Brand Management at the International Olympic Committee, said: “For many years, the Olympic Games have conveyed tolerance, unity and hope. Now is the time to incorporate these timeless values into a comprehensive Olympic brand identity. This identity Not only during the Olympics, but in every competition."
It is reported that the main contents of this system include three sets of specially customized fonts, 17 comic illustrations, some graphic shapes and methods of how to use these elements.
These abstract elements will be more instructive rather than concretely designing what the finished product will look like.
The full branding is expected to be completed in time for the 2024 Paris Olympics, with all future Olympic and Youth Olympic editions featuring the evolving brand identity.
New branding elements are also expected to be released in the future.
Over the next few months, a new set of Olympic sports and universal pictograms will debut, and new illustrations will be gradually added to enrich and update the current digital offering.