Hangzhou Asian Games has signed contracts with 145 sponsoring companies in 97 categories

　　China News Service, Hangzhou, September 16 (Qian Chenfei) On the 16th, the 19th Asian Games in Hangzhou in 2022 (hereinafter referred to as the Hangzhou Asian Games) sponsorship conference was held in Hangzhou, and the Hangzhou Asian Organizing Committee was the newly signed 34 Hangzhou The official supplier (non-exclusive) of the Asian Games awarded the license. Up to now, the sponsors of the Hangzhou Asian Games have signed a total of 145 companies in 97 categories.

　　At the meeting, the Hangzhou Asian Games Organizing Committee held a collective licensing ceremony for the 34 newly signed official suppliers (non-exclusive) of the Hangzhou Asian Games, which is also the fifth collective licensing ceremony for the official supplier level of the Hangzhou Asian Games.

The official suppliers cover 24 rich and diverse sponsorship categories. With the collective award of official suppliers, the Hangzhou Asian Games sponsors have signed contracts with 145 companies in 97 categories, and the Hangzhou Asian Paralympic Games has also signed 74 contracts. There are 114 companies in each category, and a historic breakthrough has been made in the development of the Asian Games and Asian disabled markets.

　　The "Notice on Printing and Distributing the <Hangzhou Asian Games Sponsoring Enterprises Asian Games Brand Promotion Plan>" and the "Notice on Printing and Distributing the <Notice on Further Regulating the Marketing Activities of Hangzhou Asian Games and Asian Paralympic Games Sponsoring Enterprises>" were also officially issued on the same day. It sorted out the brand promotion plan of the sponsoring company's Asian Games from now to the game time for the sponsoring company, and put forward specific requirements on how to further standardize the marketing activities of the sponsoring company and protect the rights and interests of the sponsoring company and other hot issues.

　　The Hangzhou Asian Games Organizing Committee said that the next step will be to work with sponsoring companies to further integrate publicity resources, and actively promote the two-way empowerment of sponsors and Asian Games brands in terms of content, volume and brand, so as to help sponsor companies make good use of the Asian Games brand value. A win-win situation for sponsorship and Asian Games branding.

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