Hangzhou Asian Games licensed retail store opens to welcome guests

　　News from this newspaper (Reporter Sun Jie) The 19th Asian Games in Hangzhou in 2022, the franchised retail store of Snow Lotus Technology Building, officially opened recently.

This is the first full-category franchised retail store opened in Beijing by the Hangzhou Asian Games franchise retail store.

The store is located at the bottom of No. 48 Guang'anmen South Street, Xicheng District. The store has more than ten categories such as home life, toys, clothing, and handicrafts, and hundreds of licensed products for the Hangzhou Asian Games.

　　With the Hangzhou Asian Games approaching, the franchised retail store has landed in Beijing, bringing convenience to the citizens of the capital to purchase licensed products.

"When I learned that the first store opened, I rushed to buy it as soon as possible." Ms. Chen, who lives in Xicheng District, said, "The three mascot dolls are very cute. I bought 6 sets this time to give to relatives and friends." Hangzhou Asian Games The mascots are a group of robots with profound heritage and the vitality of the times. The three mascots are named "Cong Cong", "Lian Lian" and "Chen Chen", and the group name is "Jiangnan Yi", which is a famous sentence from the Tang Dynasty poet Bai Juyi. "Jiangnan recalls, Hangzhou is the most memorable", which integrates Hangzhou's history, culture, natural ecology and innovative genes.

　　The dazzling array of licensed products for the Hangzhou Asian Games has stimulated the consumption enthusiasm of the citizens.

The hot-selling "mascot combination round neck T-shirt" in the store is particularly eye-catching. This T-shirt is designed and produced by Beijing Jinsanhuan Textile Import and Export Co., Ltd., a subsidiary of Beijing Fashion Holdings, and many citizens can't wait to change it after buying it on the spot. Put on new clothes, and "turn into" the mascot to take pictures and punch cards on the spot.

　　The 19th Asian Games in Hangzhou 2022 will be held from September 23 to October 8, 2023.

Beijing will also open more franchised retail stores for the Hangzhou Asian Games.