"Digital sports" is a highlight of the 2022 CIFTIS sports service topic.
During the CIFTIS, the smart sports service exhibition area and the sports integration service exhibition area fully displayed the new technology and new products of sports services, allowing people to see the new technologies that help the development of sports, and demonstrating the deep integration of digital technology and the sports industry.
In the recently held parallel forum on sports services of the China International Service Trade Fair - Digital Sports Development Forum, Liu Jianhong, chairman and CEO of Beijing Kelly Technology Co., Ltd., said that digital technology has greatly reduced the cost of live broadcasting of sports events, and has also greatly improved participants' experience of the event.
Peng Yuanyuan, director of the People's Sports Department of People's Daily Online, said that digital sports are an important part of digital China.
Digital technology will be fully integrated with the traditional sports ecology to promote the development of China's digital sports industry centered on the people.
This year, the Service Trade Fair has set up a Metaverse Experience Hall of nearly 10,000 square meters for the first time.
The new application scenario experience plan of "Working Metaverse" jointly created by Qualcomm, China Mobile and Zhonghe Group uses virtual reality and augmented reality technology to make football "smart" and provide important opportunities for the innovation and development of the sports industry. help.
In the exhibition area of the Digital Sports Professional Committee of the China Association of Technological Economics, based on Taijiquan and traditional Chinese medicine theory, the "Jianzongguan·Taiji Digital Sports Prescription" system, which innovatively integrates artificial intelligence and 5G and other digital technologies, attracted many visitors.
Zhang Xin, founder of Yishen Runtong Technology, said that the digitally upgraded professional-grade Tai Chi exercise prescription, combined with the network coverage capabilities of operators, connects medical and home service scenarios, and can support hospitals at all levels to carry out standardized exercise therapy and treatment for the general health needs of the general public. Rehabilitation Services.
In recent years, China's ice and snow industry has entered a period of rapid development, showing great potential and broad development prospects.
As the Winter Olympics heritage is included in the service trade fair's sports service theme, the Winter Expo will continue to continue the theme of "ice and snow power" this year.
At the Winter Expo site, ice and snow elements can be seen everywhere.
Ice and snow "black technologies" such as the intelligent training management system for winter events, the online cloud exhibition hall of the Olympic Digital Museum of the Winter Olympic Games, the free perspective and the bullet time shooting system have brought people back to the beautiful memory of the Beijing Winter Olympics.
In addition, booths such as indoor simulated ski machines and AR skiing bring immersive experience to ice and snow sports enthusiasts, and use technology to break the space limitations of sports.
With the popularity of national fitness, how to do a good job in the smart upgrade of the national fitness public service system has also become an important development vane of Chinese sports.
Wang Haoyu, director of the Sports Finance Research Center of the PBC School of Finance of Tsinghua University, said that digital sports should focus on national fitness, healthy China, elderly care and integration of sports and education.
"Looking at the world, there are various applications of sports technology. We must adapt to local conditions and use technology to solve practical problems, so that ordinary people can truly feel the beauty of sports life."
During the service trade fair, many exhibitors brought scientific and technological achievements to help the national fitness.
The outdoor smart gym independently developed by Good Family Company adopts innovative electromagnetic resistance technology to integrate aerobic training equipment, strength training equipment and physical fitness testing equipment. , Safe movement.