“La Liga” and “Galaxy Racer” are preparing to implement a 15-year media project in the region

The Spanish Football League (La Liga) has signed a letter of intent with Galaxy Racer, the global multi-media content production company based in Dubai, in preparation for the launch of a 15-year joint venture aimed at expanding LaLiga's presence in the Middle East, North Africa and the Indian subcontinent .

Founded in 2019 by CEO Paul Roy, Galaxy Racer is the world's largest digital virtual esports and lifestyle company, with a strong presence in the Middle East and North Africa, North America, Southeast Asia, South Asia and Europe.

Under the agreement, Galaxy Racer will play the role of LaLiga's local partner in the region and the Indian subcontinent, in a first-of-its-kind move in terms of sports rights in these regions, which is expected to generate revenues of more than 3 billion euros.

After signing the letter of intent, the two institutions entered an exclusive negotiation period with the aim of discussing contract details and project implementation mechanisms, and each of them will receive 50% of the new project.

The project will provide new opportunities to expand LaLiga's presence in these key regions that have one of the highest rates of young populations in the world, where more than 1.3 billion people live under the age of 30.

The project represents a broadcasting and media rights agency in the Middle East, North Africa and the Indian subcontinent, and provides an innovative path that gives LaLiga the possibility to share the intellectual property rights of its competitors with a local partner that ensures strengthening its presence in the market, by reaching a follower base considering the Galaxy Racer that exceeds 500 million It provides a platform for growth and the benefit of Galaxy Racer's proven expertise in six key areas: licensing, content creation, esports, talent management or social media influencers, marketing and music.

Commenting on the matter, Paul Roy, founder and CEO of Galaxy Racer, said: “We aim to better harness the potential of the distinct LaLiga brand among millennials and post-millennials across the Middle East, North Africa and the Indian subcontinent.

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