On the evening of the 1st, the League of Legends LPL summer finals were held, and the TES team and the JDG team met again.

In the end, JDG defeated TES 3:2 and won the Silver Dragon Cup.

JDG and TES are also determined to play in S12 (League of Legends Global Finals) as the first and second seeds of the LPL respectively.

Image source: League of Legends official blog.

  TES and JDG are the two teams with the best performance in the LPL summer playoffs. Previously, in the winner's group final, JDG defeated TES with two chases and three.

And TES easily defeated S11 champion EDG in the finals of the loser group, and stood in front of JDG again in the summer finals.

  In the game, JDG took the lead in the first game and took a 1:0 lead.

In the second game, the two teams fought fiercely for over 48 minutes.

In the third game, JDG performed even better in the team battle and took the lead again after winning the game.

In the fourth game, TES gave it a go, leading the opponent in the initial rhythm, and successfully pulled the score to 2:2.

  In the decisive game, TES established a lead in the early stage, but a wave of team battles was handled carelessly, and the situation was pulled back by JDG, and finally won 3:2.

  From the data point of view, the popularity of this LPL summer game is still high.

On September 1, the official Weibo of the League of Legends event released a video of trash talk before the summer finals. This video had nearly 750,000 views as of the evening of the 2nd.

During the finals, "Summer Finals TES and JGD" was on the Douyin Hot List. According to the platform, more than 33 million people were watching related content.

Image source: League of Legends official blog.

  In addition to the heat, the event packaging behind this final is also very interesting.

  The Silver Dragon Cup held by JDG was recast last year. In addition to the new shape design, this trophy was also cast with unique metal objects donated by many iconic LPL players.

For the LPL, which is in its 11th year, the new Silver Dragon Cup adds a lot of heaviness.

  At the opening ceremony of this year's summer game, with the release of the special effect-generated League of Legends game character Aoun's ultimate move, the huge sheep's head rushed to the screen, and the Silver Dragon Cup and the players all appeared together.

The opening ceremony this time has been well received by many netizens.

Image source: League of Legends official blog.

  In fact, all of the above can be seen as part of the cultural construction of the LPL league.

With the booming of e-sports events in recent years, how to make traffic settle into a positive and vibrant culture is a challenge faced by major e-sports leagues.

  In recent seasons, LPL has also launched activities related to National Wind Day.

Not only will popular players from each team take promotional photos of the national style, but the event host and commentator will also show the national style on the spot.

  This is a beneficial attempt to combine e-sports and traditional culture. As an influential event overseas, the LPL National Wind Day event can also be regarded as a cultural output.

Image source: League of Legends official blog.

  Jin Yibo, CEO of Tengjing Sports, once introduced that in the process of promoting the popularization of events, they attach great importance to the maintenance of the league's image.

"If there is some bad popularity on social media, we will not promote it. The competition itself, players' competitive spirit, fighting spirit and public welfare activities will be promoted more."

  Although there are still some problems with the LPL during the league operation, in the event packaging and cultural construction, the LPL is in the first echelon of the domestic league.

  In summer, the seeds planted in spring and watered will bloom, and autumn is the harvest season.

The teenagers who took the Silver Dragon Cup were full of high spirits, and this carefully arranged stage made their dreams even more sparkling.

  (Author Wang Hao)