In the post-Double Olympics era, national fitness has entered an accelerated mode, and sports fitness is no longer limited to sports fields, but has become a new way of life.
In the first half of 2022, Olympic athletes will become "personal trainers", and celebrities will teach fat-reducing meals online... Cloud Fitness has opened a new model of home-based anti-epidemic. Driven by the digital economy, the cloud fitness industry has developed rapidly.
Zuo Zhuojin (People's Daily Online Public Opinion Data Center)
Cloud fitness mode upgrade
Weight loss and decompression become the main goal
At present, "cloud fitness" has developed from simply recording fitness activities to a new model of the sports industry such as online follow-up exercises, training plans, interactive guidance, and online competition system, realizing online fitness "full service".
The Douyin Sports and Fitness Report shows that the number of sports and fitness videos in 2021 will increase by 134% year-on-year, fitness anchors will increase by 208% year-on-year, and live broadcast revenue will increase by 141% year-on-year.
Under the national fitness boom, more and more athletes have moved their gyms online.
Looking back at the popularity of the Douyin platform, the number of broadcasts such as "exercise at home", "be happy if you don't dance well", and "get healthy" has reached tens of billions. Exercise and fitness are associated with words such as happiness, health, and sportsmanship.
"Make fitness a habit" and "self-discipline to meet a better self" reflects that more and more people are passing on a positive attitude towards life through cloud fitness.
According to iiMedia Research, 59.6% of the people who go to the gym for consumption are to lose weight and get fit; in addition, more than half of them are to release stress.
The modern life is fast-paced and stressful. Exercise can promote the production of dopamine in the human body and relieve stress.
In addition, with the continuous improvement of public health awareness, going to the gym has become a daily choice for everyone to exercise.
From reposting likes to moving
Cloud competition brings training boom
On April 28, the Group Department of the General Administration of Sports of the People's Republic of China and the Group Department of the All-China Sports Federation jointly launched the "National Fitness Online Games", including rope skipping, radio gymnastics, brisk walking, table tennis and other more than 100 small sports events. The national fitness boom with the theme of home fitness.
Data from the General Administration of Sports of the People's Republic of China shows that since the "National Fitness Online Games" has been launched for more than three months, the number of direct participants has reached more than 16.72 million, more than 2.82 million certificates have been issued, and the cumulative number of clicks for each event has exceeded 1.5 billion.
As one of the "National Fitness Online Games" series of activities, the National Short Video Rope Skipping Creative Challenge has attracted tens of thousands of rope teammates to participate in the Douyin platform. As of the evening of May 14, more than 15,000 videos have been uploaded, and the topic of the rope skipping area has been browsed. more than 5 million.
During the "May 1st" holiday, there were 1,139 videos participating in the first online community sports meeting in Wuxi City, and over 1.4 million views of the hot topic of "Wuxi City Community Sports Meeting" were obtained. The enthusiasm for online exercise in the city is high.
Running, fitness dance, badminton, basketball, tai chi... Athletes gathered online, and fitness and newcomers competed in the air, which fully demonstrated the positive energy of Wuxi citizens' healthy life and sports to fight the epidemic.
The relevant person in charge of the Group Department of the General Administration of Sports of the People's Republic of China said that the "National Fitness Online Games" has met the needs of the masses for scientific fitness at home through diverse project settings, a down-to-earth online competition model and rich scientific fitness guidance.
Aggregating multiple resources and highlighting the network effect is a highlight of this online games.
The Group Department has joined hands with 10 sports event centers of the General Administration of Sports, 39 national sports associations, 10 provincial (city) sports departments, and more than 50 Internet platforms to make the "National Fitness Online Games" more extensive, attractive and targeted. It has explored a new way of promoting high-quality participation, sharing and health of the whole people.
In the next step, we will further expand the "circle of friends", explore more sports events and ways to participate in online platforms, and absorb more popular sports events and events.
During this year's "National Fitness Day" theme event, a group of online events will be launched, providing more online event services that are convenient and beneficial to the people, further strengthen the supply of digital platform services, and effectively make the online games into a place where the society actively participates and the masses Satisfied and benefited from the online "carnival" of national fitness.
The rise of online sports
Diversified needs to build a new fitness ecology
Scientific sports have positive effects on enhancing physical fitness and relieving anxiety and irritability during epidemic prevention and control.
Under the normalization of epidemic prevention and control, the economic ecology of online sports has been further expanded, which has led to the creation of multiple scenarios such as health monitoring, sports music, sports shopping, and healthy eating.
In the future, fitness will gradually show the characteristics of digitization, scene, diversification and fragmentation.
The public's demand for sports health is increasing day by day, and good physical fitness and healthy body shape are becoming the goals pursued by more and more people.
Data from the 2020 China Sports Industry Summit shows that more than 75% of my country's fitness population are using online fitness apps.
The online fitness platform provides a wealth of professional online fitness content such as recorded and broadcast classes, live classes, systematic lesson packages, and personal training plans to meet the different fitness needs of users.
Sports digitalization accelerates development
Software and hardware to improve and upgrade the sports experience
The accelerated maturity of information and communication technology and the arrival of the "Internet of Everything" era have made hardware such as smart devices more widely accessible.
Sports digitalization will develop rapidly along the two paths of "digital technology + industry" and "traditional industry + digital technology", becoming the main growth point for the development of the sports industry.
Especially in the field of "cloud fitness", in addition to the intelligent upgrade of traditional equipment such as home treadmills and spinning bikes, new home fitness equipment such as large-screen TVs, fitness mirrors, and VR fitness are slowly releasing their potential.
In the past two years, people have rekindled their attention to health, and more and more people have reopened the door to physical exercise through home cloud fitness.
The online sports market provides an excellent fitness platform for people who love sports, activates more innovative power for the upstream and downstream of the industry chain, and contributes more ideas to the construction of a healthy China.