The Rugby World Cup, which is held once every four years and is said to attract 4 billion people around the world.

The next event will be held in France next year, 2023.



The special "Sakura jersey" is worn by the Japanese national team players who are aiming for a further leap on the world stage.

This time, some ingenuity was devised in the production of the "Sakura jersey".



What is the idea that considers the fans' thoughts and the global environment?

As a proof of connecting fans and players

"Goldwin", a sports apparel maker headquartered in Tokyo

For over 20 years since 1997, we have been developing the Sakura jersey for Japan national rugby union.

The company has announced that it will utilize used clothing sent by fans as part of the fabric material for the "New Sakura Jersey" for the 2023 World Cup.



Mr. Masayuki Ishizuka, who is in charge of development, has been warming up for many years, saying that he can realize both ▽


consideration for SDGs that are gaining worldwide interest and


▽ role to connect players who play games in France and fans who support in Japan. I explained that it was a concept that I had come up with.

GOLDWIN Masayuki Ishizuka


"I think it is the mission of sports apparel brands to make products that take environmental issues into consideration. Also, since this tournament will be held in France, there will be a time difference. In such a situation, it is not easy to support the locals. In such a situation, I thought that the old clothes collected from the fans would become a part of the representative jersey, which would be a proof of connecting the fans and the players. The side who does it also gets stronger. It can be exactly "ONE TEAM". I drew such a story. "

How on earth do you make it?

So how do second-hand clothes turn into sakura jerseys?


It is said that the technological capabilities of "JEPLAN," which handles the recycling business, are indispensable there.

For used clothing, use 100% polyester material.



By immersing the collected old clothes in a special liquid and applying heat and pressure, the polyester is decomposed at the molecular level by a chemical reaction, and it is possible to make a resin of the same quality as a new one.

This resin becomes a thread as a raw material for recycled fiber, and is made into a part of the fabric of Sakura jersey.

What is worrisome here is "strength".

Rugby is a sport characterized by violent collisions, as expressed in Chinese characters as "fighting ball".



Is the cherry jersey regenerated from used clothing strong enough?

Mr. Ishizuka


"It is a very high hurdle to guarantee durability while using recycled materials. However, with the technical cooperation of many people, it is expected that the current situation is going beyond the previous wear. I think I can do it. "

Finally, the shape and design you care about.



At the moment, there are many secret parts because it is still under development, but he said that he is working on product development to exceed the functions and impact of the previous 2019 convention.

Mr. Ishizuka


"After the 2019 tournament, all activities were refrained from the influence of Corona, and the days of refraining from rugby continued. Under such circumstances, at the 2023 France World Cup, one representative from Japan and a cherry jersey As an opportunity, I would like to create such a jersey that everyone can enjoy and become energetic as "ONE TEAM". "

Where is the used clothing collected?

Used clothing will be collected


from July 1st to 24th, and 28 dedicated collection boxes will be set up at Goldwin's directly managed stores of the rugby brand, as well as


▽ Tokyo National Stadium on the 9th. We will also set up a dedicated booth at the match venues for the Japan and France national teams to be held in Japan.



I would like to expect what kind of special jersey can be made.