The "difficulty" and "change" of the sports industry
"Sports has become a 'poverty industry'."
As the Ministry of Human Resources and Social Security, the National Development and Reform Commission, the Ministry of Finance, and the State Administration of Taxation jointly issued the "Notice on Expanding the Implementation Scope of the Periodic Deferred Payment of Social Insurance Premium Policy" recently, 22 special hardship industries such as sports are allowed to Sexually delayed payment of pension, unemployment, and work-related injury insurance premiums, many sports people can't help feeling emotional when they meet.
The new crown epidemic that lasted for more than two years has caused a great impact on the global sports industry, and the domestic sports industry, which has maintained vigorous development in recent years, is no exception.
How to effectively solve the development dilemma and find new opportunities and space under the background of normalization of epidemic prevention and control is a topic that the domestic sports industry needs to think about and solve urgently.
The sports industry faces serious challenges
"I didn't expect that the resumption of work this time only lasted for 3 days," Xiao Zhi (pseudonym), who runs a gym on the basement floor of a shopping mall in Chaoyang District, Beijing, told reporters helplessly.
Due to a new cluster of epidemics in Chaoyang District, Xiao Zhi, who only ushered in the resumption of work on June 6, had to close the store again on the afternoon of the 9th.
The requirements for the prevention and control of the new crown epidemic have greatly affected sports activities that are crowded and crowded.
Since 2020, the domestic competition and performance industry has been greatly impacted. Even the normal events are mostly held in empty stadiums; the sporting goods industry, which was once an important support for the sports industry, has struggled to maintain; the fitness and leisure, physical education and training industries have changed. On the front line, the profit space has been greatly reduced; the continuous growth momentum of sports tourism has been frustrated...
Relevant statistics show that from 2016 to 2019, the total scale of my country's sports industry has grown by one trillion yuan, an increase of 55.1%, and the proportion of GDP has increased from 0.87% to 1.14%, and the total output growth rate and added value growth in the past four years. The rate has never been lower than 10%, much higher than the GDP growth rate over the same period.
However, in the data released by the National Bureau of Statistics at the end of 2021, the total output of the national sports industry in 2020 will decline for the first time since 2016-the total scale (total output) of the national sports industry in 2020 is 2,737.2 billion yuan, which is the same as 2019. Year-on-year, total output fell by 7.2% and value added by 4.6%.
Affected by the epidemic, the added value of most sports industry categories has declined.
For example, the added value of sports venues and facilities management fell by 20.2%, sports brokerage and agency, advertising and exhibition, performance and design services fell by 16.9%, and sports goods and related product manufacturing fell by 8.1%.
In the first half of this year, due to the sporadic spread of the epidemic in some parts of the country, the sports industry was hit again.
A number of competitions have been postponed or cancelled, marathons and other events have basically been suspended, and offline sports training and other industries that have grown rapidly in recent years have come to a standstill... The domestic sports industry is facing severe challenges.
Multi-pronged efforts in various places to relieve difficulties
"This policy is very timely and the support is strong, which makes our operations more confident." With the recent release of the "Implementation Rules for Supporting Sports Enterprises to Fight the Epidemic and Accelerate Recovery and Development" by the Shanghai Municipal Sports Bureau, 10 measures have been introduced to help enterprises relieve After solving the difficulties, Dai Fuqi, the head of Luohe Sports, who is mainly engaged in the operation of sports venues, finally settled down: "Through this policy, we can reduce or exempt rent by three or four million yuan, which greatly relieves the pressure on business operations."
According to the reporter's understanding, under the unified deployment of the National Development and Reform Commission and other departments, many domestic provinces and cities have successively issued their respective "Several Policies on Promoting the Recovery and Development of Difficult Industries in the Service Industry", in addition to the national unified reduction of resource tax for enterprises In addition to the "six taxes and two fees" such as urban maintenance and construction tax, property tax, etc., there are also some bailout measures based on local realities and specifically aimed at the sports industry.
Among them, in the policies of Hubei, Jiangsu, Hainan, Shenzhen, Tibet, Inner Mongolia, Anhui and other places, sports authorities are specially arranged to bail out sports enterprises.
The sports bureaus of Shanghai, Shandong, Jiangsu, Sichuan and other provinces and cities have also put forward support policies for sports enterprises with high implementation, strong enforceability and great benefits.
For example, the "Detailed Rules" issued by the Shanghai Sports Bureau, including the reduction or exemption of rent for public sports venues, subsidies for bailout funds for sports enterprises, continuous distribution of sports consumption coupons, distribution of subsidies for epidemic prevention materials in sports venues, support for sports lottery sales, and encouragement of sports enterprises to develop online Model, support social capital to expand sports investment, strengthen financial credit support, increase government procurement and other measures.
The "Eight Measures to Help Sports Enterprises Relieve Difficulties and Promote the Steady Development of the Sports Industry" issued by the Sichuan Provincial Sports Bureau starts from "policy support, financial support, talent cultivation, and expansion of domestic demand" and other aspects. The role of platform resources in promoting the development of the sports industry should also take a long-term perspective, planning new businesses, building new projects, and cultivating new forces.
Stabilization and rebound still need to practice "internal strength"
Although the domestic sports industry has encountered unprecedented difficulties and challenges in the past two years, the foundation supporting the sustainable and stable development of my country's sports industry has not changed, and the development prospects of the domestic sports industry are still promising.
In general, the key to the stabilization and rebound of the domestic sports industry is to continuously cultivate "internal strength", carry out diversified construction, continuously improve the ability to resist risks, and effectively make up for shortcomings.
Data from the National Bureau of Statistics shows that although the added value of most sports industry categories has declined, the added value of the sports service industry, which is dominated by non-contact aggregation and management activities, has maintained growth in the past two years.
Among them, the highest growth rate was sports media and information services, which increased by 18.9%, followed by physical education and training (online), which increased by 5.7%.
Taking the fitness industry as an example, although the epidemic has had a greater impact on offline fitness, multiple fitness scenarios represented by online fitness are developing rapidly.
According to relevant statistical reports, the penetration rate of online fitness groups in my country will reach 45.5% in 2021, and it is expected to reach 57.4% by 2026.
"The risk of overall impairment of the sports industry in the past two years is objective, but the challenges have also raised new propositions for online sports and home fitness consumption." Professor Lin Xianpeng of Beijing Sports University believes that "the epidemic has brought about the transformation and development of the domestic sports industry. When the opportunity comes, it is bound to accelerate the online and offline integration of the sports industry and sports consumption."
"In the future, we will strengthen technological innovation and cultivate the core competitiveness of online and offline sports and fitness products and services. In addition, we will continue to promote the integration of business formats and develop three-dimensional consumption scenarios that integrate online sports and fitness with offline culture, tourism, retail and other elements. Continue to accelerate the modernization of the digital sports governance system and governance capabilities." Feng Jun, deputy secretary general of the Sports Management Professional Committee of the Chinese Society of Management Science, said in an interview with the media.