Market Seat leads car sales in February but Toyota wins in 2022
Analysis More expensive and safer cars, new traffic fines, the 'chip' crisis... Everything that 2022 brings us
Rising car prices
, rising fuel and electricity prices, supply problems aggravated by the war in Ukraine, economic uncertainty.
... The perfect storm that has raged around the car has re-enacted itself in March sales figures.
59,977 passenger cars and 4x4s were registered, which is 30.1% less than in the same period of 2021, according to data from the consulting firm Autoinfor.
Although the data has much more crumb,
since it has been the worst month of March for sales so far this century.
Obviously, discounting March 2020,
when the closure of dealerships due to confinement meant that only 37,644 cars were registered.
The third part that in 2006
Until now, the lowest figure corresponded to March 2009, with registrations of 76,501 vehicles.
In the best years of this century, in a month like the past, up to 174,117 cars have been dispatched (2006), almost triple that of 2022.
After the mirage of February, when demand rose by 6.6%,
the accumulated result for the quarter leaves sales of 164,560 units, 11.6% less.
And that, in 2021, the year already started with the Filomena storm that had the Madrid market, the one with the highest volume in Spain, stopped for several days.
Kia wins in individuals and in total
However, in this river of troubled waters, there are brands that are 'fishing' much better than the rest.
We refer to the Asian ones, which suffer less from a lack of semiconductors:
Kia, which has already established itself as the first manufacturer among private customers, was also the leader of the total market in February,
with 5,245 cars.
It grew by 20.9% and is the only brand among the top 15 that does so.
Meanwhile, in the accumulated figure for the year, that privileged position is held by Toyota, with 15,166 cars
and a rise of 10.1%.
Kia appears in second position, with 13,562 cars and 48% more.
In third place we find Peugeot, with 13,100 units, but 29.2% less.
All channels go down
Regarding the results by channels, that of companies is the one that behaves best, with a decrease of 16.8% compared to March 2021;
private individuals fell by 21.4%, greatly affected by the increase in fuel prices and
rents plummeted by 66.4%.
The latter, not so much because of the evolution of tourism, but because
the manufacturers keep the tap closed for them since the other two channels are more profitable for them.
Between January and March
individuals
they have acquired 79,472 passenger cars, 3.2% more than in 2021;
companies, a number not far away, with 72,913 units, a 3.7% drop, and rental companies, 12,146 cars, with a collapse of 64%.
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