The main media center provides a variety of media services, and the theme conference for collective interviews has its own highlights
Rich and diverse "good content" to help promote the Winter Olympics
During the entire Winter Olympics, the Main Media Center is the "base camp" for various media around the world to produce Winter Olympics news, with hundreds of media working here.
It undertakes the important task of providing media services for everyone and meeting different needs.
Group interviews and thematic interviews
meet media needs
As front-line journalists, interviewing is one of the most important tasks every day. What journalists are most concerned about every day is whether the interview application they put forward is approved and whether the interview can be carried out smoothly.
Judging from the work performance of the entire main media center news interview team, this aspect has really done a great job.
Data shows that the news interview team entered a closed loop on January 4 and ended the Beijing Winter Olympics. During this period, it provided various information and news services to more than 20,000 journalists through 55 interviews and interview applications.
It can be said that most of the reporters' interview needs have been met in various ways, and the applications made by everyone have also been responded to in a timely manner.
The holding of a grand event is inseparable from the close cooperation of many parties. In fact, the media cares about and wants to interview various contents. Among them are the interview needs of key athletes, the application for visiting related venues, and of course, related to epidemic prevention policies, Volunteer work and other related content, how to organize, categorize and respond to these demands in a short time in a unified way, which tests the overall work efficiency of the team.
Specifically, during the Winter Olympics, a total of 13,345 interview applications from 3,707 sub-media organizations were accepted, and 4,768 in-person and telephone consultations were received from 2,732 sub-media organizations, with more than 40 different contents and themes.
Looking back on these interviews, there are many impressive moments, such as the group interviews about the National Speed Skating Stadium and the National Stadium and other venues before the start of the game, which allowed media reporters to grasp the operation of the venues and the overall situation at the first time. The preparations, especially in the only newly built ice stadium in Beijing like the National Speed Skating Stadium "Ice Ribbon", the outside world has paid great attention to many details.
Such thematic interviews not only allow the media to understand the specific progress at the first time, but also shorten the relationship between the venues and the public, allowing everyone to have a deeper understanding of the Winter Olympics from another level while paying attention to the competition. overall preparation.
Thematic press conferences closely follow the current hot spots
In addition to the relevant interview activities, the various themed press conferences held in the main media center during the Winter Olympics are also the focus of various media. The grand occasion of the Beijing Winter Olympics, China's development achievements and the image of a responsible major country, the traditional Chinese culture and the vitality of Beijing's city allow those who did not know much about China and the Beijing Winter Olympics to have a variety of channels to familiarize themselves with the situation.
The data shows that from the trial operation of the main media center on January 4 to the end of the Winter Olympics, the main media center has organized a total of 15 press conferences and more than 20 media briefings, with more than 2,000 media from more than 800 domestic and foreign media. Journalists participated.
February 1 is the first day of the Lunar New Year. On the occasion of the Chinese New Year, the first press conference of the Winter Olympics with the theme of "Winter Olympics, Sports and Culture" was held in the main media center.
The press conference introduced the preparations of the Beijing Winter Olympics at that time, the Chinese culture and Spring Festival elements of the Beijing Winter Olympics, and the services of the Beijing Winter Olympics athletes, etc., which attracted great attention from many Chinese and foreign media.
During the period after the opening of the Winter Olympics, the total number of daily press conferences is 15, which include not only press conferences to inform the organization of the event, epidemic prevention and control, etc., but also performances around the opening ceremony, sustainable A press conference for authoritative release of official information on development, Winter Olympics heritage, broadcasting technology, athlete care and services, etc. At the same time, it also provides media attention on the organization of the opening ceremony, epidemic prevention and control data and measures, the number of participants, the hot sale of licensed products, and the Winter Olympics. We will receive videos to interpret advanced issues of innovation and respond to concerns.
Provide "good content" to help promote the Winter Olympics
For various media, good interview content is always the part that everyone cares about most, especially for foreign media, the closed-loop management prevents them from going to the scene to appreciate the city image of Beijing and the charm of Chinese history and culture.
In order to meet the interview needs of various media in this regard, the news and publicity department of the main media center adopted the form of live video, and organized 14 live broadcast events of online sightseeing interviews in the host country and host city, including the achievements in the construction of Beijing Cultural Center and Science and Technology Innovation Center. , time-honored gourmet roast duck culture, "I see the Forbidden City repairing cultural relics", etc. In addition, it also organized online sightseeing interviews in 8 provinces and cities including Shanghai, Sichuan, Hebei, and Guangdong, with a total of 434 Chinese and foreign media and 854 people participating.
In addition, there were activities such as the design concept of the Winter Olympics mascot "Bingdundun" and the visit to the Great Wall of Juyongguan, which also made different media feel the unique charm of Chinese culture.
In addition, Beijing, as the "city of double Olympics", has a lot of good stories about the Olympics.
Therefore, during the Winter Olympics, the media briefings on the "Double Olympics" character stories and "Foreigners Talking about the Winter Olympics" also made various media "reasonable", because these contents can be combined with the press conference to form the content The above complement each other, and tell the big story of the Beijing Winter Olympics through small themes and small cuts.
Volunteers show good looks
It is understood that there are 557 volunteers in the main media center, with an average age of less than 22 years old. They are distributed in more than 20 business areas and nearly 50 positions in the main media center.
These volunteers from different colleges and universities finally came to the main media center to work through layers of selection, venue training and job training.
During the competition, volunteers provided services for 1,400 print media reporters and 4,000 broadcaster staff every day.
Although the work is intense, these volunteers have once again proved themselves to be the best "business cards" in Beijing with their professional knowledge and sweet smiles.
What impressed people the most was the media guidance of the opening and closing ceremonies. Especially on the opening day, the outdoor temperature in Beijing was very low, and more than 60 volunteers overcame difficulties such as severe cold and successfully completed more than 2,000 opening ceremonies of the Winter Olympics. With a high sense of responsibility, the media staff will provide services such as document verification, security check assistance, traffic coordination, "Bird's Nest" admission and exit guidance, showing the image of Chinese young people who are brave to take responsibility, full of enthusiasm, and embrace the world.
In addition, strict epidemic prevention policies also played a key role in the success of this Winter Olympics.
The epidemic prevention and control work of the main media center adheres to the three-in-one prevention and control principle of "security, transportation, and epidemic prevention", adopts closed-loop management, and is completely separated from the social aspect. The closed-loop staff, media reporters, athletes, and big families attending press conferences Members and government officials, etc., travel to and from the closed-loop hotel and the closed-loop area of the venue by taking special vehicles.
Hard isolation is achieved through the set access control system or enclosure inside and outside the closed loop of the venue.
For the irreplaceable close contacts who come to work in the main media center every day, the close contact manual of the main media center was formulated, which clarified the control measures such as the flow lines, meals, nucleic acid detection and toilet use of the close contacts, and finally realized the entry of "0" Gathering, staff "0" infection, effectively achieve the main media center's epidemic prevention work process, the whole chain is accurate.
From the group interview before the official start of the Winter Olympics to the press conference during the game, to the real-time online video connection, the main media center has provided everyone with excellent services and won unanimous praise. It has laid a solid foundation for the upcoming Winter Paralympics reporting work.
Text / reporter Zhang Kunlong